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Identifying a Target Audience

How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.

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CCSS: Adaptable
Instructional Ideas

  • Have students work to find one type of advertisement that is represented in unique ways in different publications (as in the Got milk? example)
  • Expand the activity to address advertisements in other forms of media, such as video, online marketing, and Internet ads
  • Remind learners the importance of taking into account the type of medium and publication used to host the advertisement
Pros

  • Offers several extension and supplemental activity ideas
  • Includes activity worksheet for reviewing advertisements
Cons

  • None
Included Materials

  • Worksheet