Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
6th - 9th English Language Arts 76 Views 50 Downloads CCSS: Adaptable
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
5th - 6th 21st Century Skills CCSS: Adaptable
Writing a News Article
Extra extra! Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and...
6th - 8th English Language Arts CCSS: Adaptable
Analyzing Production Techniques in Advertising
There's a reason movie theaters play commercials with fizzing fountain soda and bouncing popcorn kernels. Examine how the visuals and sounds in advertisements inspire consumers to take out their wallets. A media literacy lesson focuses...
9th - 12th English Language Arts CCSS: Adaptable
Old Hobbits Are Hard to Break
Explore film adaptation of literature with this lesson, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
6th - 12th Visual & Performing Arts CCSS: Adaptable