Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Curated OER
Writing a News Article
Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and proofreading a...
Curated OER
Data Analysis Challenge
In this data analysis worksheet, young scholars work with a partner to collect information for a survey. The information is then compiled into a graph. Young scholars must indicate their survey question, the target audience, predict the...
Curated OER
Grammar Lesson Plan: Simple Past vs. Present Perfect
What's the difference between the present perfect and simple past? Have your class practice identifying and using both of these verb tenses through pair activities, whole-class discussion, and a worksheet.
Shmoop
ELA.CCSS.ELA-Literacy.SL.9-10.4
Still working on deciphering the Common Core standards? Let this resource help you out with the fourth speaking and listening standard! After a brief explanation of the standard, the resource details two example activities and provides...
Curated OER
Development of Popular Music
The history and marketing of pop music is the subject of this lesson. Students first read an article detailing definitions and historical shifts of pop music in society. The activity then provides students with a few comprehension-level...
Curated OER
Make a Mini Calendar
In this calendar worksheet, students create a calendar for the year. The worksheet includes names of each months to cut out and glue on. Decorations to color and paste onto the calendar are included. Students will write the numbers into...
Curated OER
Breaking News English: Animal Rights Road Kill Candy Victory
In this ESL reading comprehension learning exercise, students read or listen to the passage, then complete a wide variety of warm-up activities, as well as before listening/reading, while listening/reading, after listening/reading,...