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Estimation and Your TV Diet
Students develop estimation skills by using real life situations. In this estimation lesson students collect data about their television watching habits. They make hypothesis about the number of hours they watch, how many...
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The Young Basketball Player
Students explore the history of basketball by reading and listening to a book entitled, "The Young Basketball Player." Afterwards, they create a trivia basketball game and write an interview for their favorite player. As a...
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Un anuncio comercial
Create your own television advertisement. Have your learners collaborate to create a product and film a tv commercial for it. Consider providing key vocabulary or sentence frames for lower-level learners.
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Ads Are Everywhere
In this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
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Fire Safety Advertisement
Students review the key points of fire safety referring back to the results of their fire safety surveys and other areas that people need to be better informed. They work in small groups to observe TV advertisements as well as posters...
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Behind the Ad: The Process of Producing a Political Commerical
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
Teachers.net
Smoking and the Advertising Industry (Middle, other) SMOK_AD.DOC
Students study advertising techniques and the effects of smoking on health.
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Television and Movies
Fifth graders explore media. In this television and movies lesson plan, 5th graders compare a variety of types of television shows and movies.
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
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The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
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Talk Back
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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Media Awareness: Key Concepts in Advertising
Pupils examine the basic concepts of advertising. In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or...
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Hidden Messages: The Growth of Product Placement
Students identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
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Are You Plugged In?
Students develop an awareness of one's own media habits. Make connections between ads and one's own consumer behavior. They track their current TV and/or Internet viewing habits and video game time by keeping a TV Diary for one week.
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Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. For this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
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Selling Solutions
Students identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Students utilize technology to create a final project....
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Bias, Prejudice and Propaganda
Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.
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Create a Popstar
Students develop an awareness of one's media and consumer habits. They recognize advertising techniques, such as the use of celebrity spokespersons and music.
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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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Critical Consumerism
Young scholars identify the role of advertisements in their environment. In this advertisement activity, students find advertisements in their classrooms and discuss them. Young scholars write a definition for advertisements and identify...
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"Targets"
Students investigate how alcohol advertisers target young people. They watch and discuss a video, create a collage using alcohol ads, develop captions for each ad, and discuss and evaluate how young people are the targets of alcohol...
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Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...