Curated OER
TV Without the Television
Learners consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...
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View the News with a Parent
Middle schoolers view local television news programs with their parents to analyze content and discuss current isues. They write with their parents comments on their discussion to be later shared in class..
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FAT FOLLIES
Students, testing various foods for fat content by rubbing food samples on paper. Students identify what and who the US Food and Drug Administration is in reference to the Food Pyramid. Students write the name of each food brought in to...
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The Influence of Advertising
In this influence of advertising learning exercise, students collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
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Family Newscast
Students report on family trends, functions of the family and various ways of selecting marriage partners. In this family lesson plan, students act as editors, commercial skits, and writers for a newscast about families.
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Time is In
Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...
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Be a Weather Newscaster
Ninth graders, in groups, create and videotape a news broadcast. Each group researches, develops and writes a weather forecast, a commentary on an environmental concern, a school activity and a commercial.
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The Daytime D-Day Hour: Producing a D-Day Talkshow
Students analyze the key players and events of D-Day during World War II. They conduct research on an assigned character's role in D-Day, complete worksheets, and plan and participate in a D-Day talk show, presenting information in a...
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Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
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Fish food Comercials
Fifth graders, working in pairs, create 30-second commercials for fish food products. They create slogans and incorporate props, music, costumes, or illustrations in their spots. The commercials are videotaped and parents are invited...
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Power, Persuasion & Propaganda: Exploring Multiple Motives
Students recognize different motives even in non-commercial media. They analyze the role of media in a democratic society and wrestle with ethical issues concerning media and the public good. They create a media message with one or more...
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Food Advertising Tricks
Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.
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Marsquest
Young scholars play a role as a travel guide to Mars, they are broken up into groups or different roles. In this exploratory instructional activity students play a role in helping travelers to Mars and create some kind of...
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Using News Broadcasts in Japan and the U.S as Cultural Lenses
Students view archives of news broadcasts in order to create a context of cultural understanding. They compare and contrast the news broadcasts in Japan and the United States.
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Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
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Estuary Interviews
Students role play as newscasters to highlight the lives of estuary animals. In this estuary animal activity, students watch local new shows to examine how interviews take place. They research the lives of animals that live in estuaries...
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Friendships and Differences
Students complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small groups...
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Inventive Thinking - Future Inventions
Students create marketing campaigns. In this technology skills lesson, students keep a log as they build prototypes of their inventions. Students then script and record video commercials to sell the prototypes.
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Media Views
Students create a collage of images depicting trends in the media. In this media lesson, students watch excerpts from several films, television shows, and commercials. Students compare and contrast media views...
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Hidden Messages: The Growth of Product Placement
Students identify product placements they see in TV programs and movies. They build awareness of the pervasiveness of advertising in their culture. They develop critical skills necessary to think independently in a media saturated...
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Are There Any Heroes Out There?
Learners explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates lesson, students read and view mixed media to identify political issues that contribute to a civil society....