Media Smarts
Tobacco Labels
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Centers for Disease Control and Prevention
Equality in Smoking and Disease—Nobody Wins!
Fifty years ago, women were much less likely to die from smoking-related ailments than men. But thanks to targeted advertisements for and a wider availability of tobacco products, men and women are now equally susceptible to the health...
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Scholastic
Marijuana: Breaking Down the Buzz
There are a lot of myths surrounding marijuana. Read a passage that clarifies the dangers of teens smoking marijuana, its harmful effects on the development of the brain, and the possible correlation of cigarette smoking to marijuana...
Curated OER
Supplementary Angles
Students develop an understanding of the journalistic concept of the "news angle," by examining the newspaper coverage of an airplane disaster.
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Curated OER
Civil War
Historical poetry is lyrical in form and rich with content. After examining the differences between the Northern and Southern states before and during the U.S. Civil War, learners complete a Venn diagram and create an illustration of the...
Curated OER
Slavery: How did the Abolition Acts Affect the Slave Trade?
Students investigate the abolition of slavery by examining historical documents. In this U.S. history lesson, students view photographs of East African residents who were forced into slavery. Students write about the information they...