Curated OER
Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Curated OER
Persuasive Writing -- Commercial Style
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Curated OER
Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
Curated OER
Advertisements and Commercials
Students analyze advertisements. In this advertising instructional activity, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed...
Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Curated OER
What Should I Purchase?
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
Curated OER
Commercial Success?
Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
Curated OER
Creating Commercials
Students are videotaped in an interview and then view commercial footage. In this creating commercials instructional activity, students view a commercial and write the components they find in it. Groups make commercials and share.
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
Curated OER
Individuality vs. Conformity
Have your middle schoolers participate in numerous activities designed to spark their awareness of literature. They express ideas and concerns clearly and respectfully in conversations and group discussions. Next, they view a music...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Can You Sell Your Cereal?
Young scholars evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify...
Curated OER
Make a Commercial
Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...
Curated OER
Advertising Analysis
In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
Turn off the TV: Vocabulary Skills
In this online interactive vocabulary skills worksheet, students answer 10 fill in the blank questions regarding television-related words. Students may submit their answers to be scored.
Curated OER
Advertising Gimmicks - Critical Thinking Required
Young scholars identify reasons why advertising works, evaluate reasons for its success, and write commercials.
Curated OER
It's On Sale
First graders read the book The Great Pet Sale to learn about economics and advertisements. In this economics lesson plan, 1st graders read the book The Great Pet Sale and define related vocabulary words. Students compare prices to find...
Curated OER
TV Talks, We Listen?
Students recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis lesson plan, students watch television to research the...