Learners view the film The Persuaders that discuss the perspective and spin of language use for a variety of issues. They discuss the career of Frank Luntz, a man that runs focus groups to determine how to advantageously phrase issues in...

Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.

Bridge the gap between mathematics and Career Technical Education. Pupils research the cost associated with building storage sheds and analyze possible profit. They build scale models and determine if building and selling the sheds is a...

Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class

Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters...

Fifth graders understand that traits are inherited and change over time. In this physical traits lesson, 5th graders compare produce items for similar traits. Students create large graphs to show their results. Students discuss genetic...

This instructional activity enables students to explore and measure the distance between blacks and whites in the past and present United States. By thinking about the intersections of whites, blacks, and others around the blues,...

Can you make decisions that will impact millions of people around the nation? Scholars research the role of the Federal Reserve, and its Chairman, on the economic outlook of the country. They analyze current trends in unemployment,...

What jobs are the next best thing? Curious career scholars explore their options in lesson three of a five-part series. Pupils research job trends and labor statistics before discussing the factors that influence occupation trends. 

Students develop critical thinking skills to understand and create advertisements.  In this journalism lesson plan, students analyze the elements necessary for effective advertisements and work in cooperative groups to create and...

Twelfth graders explain the concepts of marketing, comparative advantage and the uses of monetary policy to affect markets.

Fifth graders explore the economic effects of the colonization of North America. In this Social Studies lesson, 5th graders examine the economic  and cultural results that occurred due to North America entering the market. Students...

Students view a PSB "In the Mix" documentary about smoking and tobacco abuse prevention. They discuss the video, identify the physical risks and effects of smoking and analyze smoking advertisements for marketing techniques.

Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.

Farmers just farm, right? Find out how important agricultural products are to our modern society. Learners will explore the foods, textiles, and fuels made from industrial farm goods. They'll also explore the idea of choosing an...

If you can find Tinker Toys™, then this may be a fun assignment for your physical science class. Using the construction set and a few other toys, they examine the forces involved when it they are being played with. For each, they...

Help young learners become active listeners and strong public speakers with a set of activities that range from paraphrasing, to discussions, and self-reflection. Additionally, the lessons address social media skills and non-verbal...

As a review of persuasive techniques, groups develop a one-sentence slogan designed to entice others to purchase a produce or adopt a point of view. The group then craft a storyboard for a commercial for their product.

Eighth graders examine the impact of geography on a region. In this geography lesson, 8th graders study the themes of geography. Students write an open response to a question.

Students read an article about the use of breast milk and formula milk in developing countries and answer comprehension questions. In groups, they recall facts from the article and discuss how Nestle is being boycotted in certain areas...

High schoolers investigate the environment by designing a group project.  In this ecology lesson, students identify the man made threats to the Amazon while reading environmentally conscience vocabulary terms.  High schoolers...

Fifth graders explore the cotton plant. In this cotton lesson, 5th graders research the process of growing cotton. Students explore the economic and cultural differences in the states that grew cotton for trade and industry.

Fifth graders investigate imports and exports to discover its importance to America as a world power.  In this Imports and exports instructional activity, 5th graders discuss how climate and natural resources aid a country in...