Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
Ads R Us: Understanding Target Marketing
Learners build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
Marketing A Breakfast Cereal
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Market Analysis
Students examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself.
Curated OER
We're On Display
Learners create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
Curated OER
The Business of Agriculture
Learners explore the importance of agribusiness in the US economy. They play one game where they sort and discuss the importance of agricultural commodities. They also play the game Pit to better understand how agricultural products are...
C-SPAN
Big Data and Politics
Movie selection means more than entertainment. Learners consider what information Netflix gathers to understand the concept of "big data." Resource includes clips of experts talking about corporations that harvest the details of our...
Alabama Department of Archives and History
Marketing a Bad Idea: Why So Many People Joined the Klan in the 1920s
How did the Klu Klux Klan manage to gain so many members during the 1920s? Class members examine Klan documents and promotional materials to gain an understanding of the propaganda techniques used to attract members.
Curated OER
Market Structure and Competition
Learners explore the role of government in the economy market. For this economics lesson, students analyze the decision making and how it takes into consideration additional cost, benefits and public awareness of what they are trying to...
Curated OER
Sugar-Coating the Facts
Students explore the food industry's influence on American Student nutritional habits and analyze the nutrition charts found on food packaging. They design their own warning labels for foods targeted at Students.
Visa
Consumer Awareness
Help your pupils become wise consumers and avoid becoming targets for consumer scams and fraud. Here you'll find a PowerPoint presentation, instructional guidelines, worksheets, and suggested activities for developing shopper strategies...
Council for Economic Education
Balance of Payments (BOP)
Have you ever checked your clothes to see how many nations created them? Pupils take a deeper look at international trade and the balance of payments nations have with one another. They use calculations, simulations, and primary sources...
Curated OER
Using Advertisements to "Read Between the Lines" Culturally
Students study and discuss various magazine advertisements, looking for target audience, attention-getting method, cultural differences, etc.
Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
Ad Creation from Admongo.gov
Young scholars explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Young...
Curated OER
Media Awareness: Key Concepts in Advertising
Young scholars examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Young...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
America's Heartland: Step-By-Step Lesson Guide
An excellent resource gets kids looking at agricultural production to better understand the careers needed in distributing foods from the farm to the consumer. Book, poster, web, and video links are included for teacher use. There is...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Au Marche Sandaga a Dakar
A 3-day French lesson targeting food shopping vocabulary. It is designed for elementary French learners pretending to communicate with merchants in a small village outside of Dakar. The plan follows a class reading of the picture book,...
Power Show
Introduction to Out of the Dust
Powerful images set the stage for Karen Hesse's historical fiction novel, Out of the Dust. The photos, maps, quotes from the text, critical thinking questions, and background information on the Dust Bowl period are all included, and will...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...