K20 LEARN
Ethos, Logos, Pathos: Persuading Your Audience
Ethics, emotion, reason—scholars investigate advertisers' persuasive techniques to attract buyers. After examining the techniques used in infomercials, writers craft a persuasive essay on a topic of their choice.
K20 LEARN
Writing Is Elementary, My Dear Watson: Writing Paragraphs With Evidence And Reasoning
Did Smitty do it, or is he a victim? Sleuths apply their observation and reasoning skills to build a case for an argumentative paragraph. Class members closely observe a cartoon, make a claim, cite evidence from the image, and support...
K20 LEARN
Introduction to Arguing Effectively: Argument Writing
Which is better—Chick-fil-A or MacDonalds? High schoolers learn how to craft an argument essay by beginning an opinion statement. They state a claim, back up their claim with evidence, and consider counter calms. Scholars then create a...
PBS
Master of the Airwaves: How FDR Used Radio to Ease the Public’s Fears
The political and economic climate during the 1930's was uncertain and tumultuous. But Americans' minds and hearts were eased with the reassuring words of their president, Franklin D. Roosevelt, and addresses over the radio. High...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
Curated OER
I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Newseum
Slanted Facts and Slippery Numbers
The Internet is known as the information superhighway, but sometimes it's hard to know when to hit the brakes on unreliable sources. Using a well-rounded lesson plan, pupils read and summarize articles about the gender pay gap and...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Curated OER
Connotation and Denotation: How Word Choice Affects a Paragraph
Review the terms denotation, connotation, diction, and mood in paragraph writing. After defining the terms, middle schoolers practice writing examples of both connotation and denotation. They complete a connotation and denotation graphic...
Museum of Tolerance
Music Evokes Memories and Emotions
Dim the lights, take a deep breath, and press play to explore the emotions and memories that music elicits. Class members begin using relaxation techniques designed to create a positive listening experience. As music plays, learners...
Curated OER
Propaganda & Persuasive Techniques: Do You Buy It?
Fifth graders investigate the basic persuasive techniques employed in advertising. They identify three examples of propaganda/persuasive techniques, complete an observation chart, take an advertising quiz, complete a spreadsheet that...
Curated OER
Martin Luther King and Writing as a Tool for Social Change
Students explore writing as an agent for social change. In this Social Studies lesson, students examine the power of writing using Dr. King's Letter from a Birmingham Jail. Students will practice the technique of persuasive writing by...
Curated OER
Poet Naomi Shihab Nye
Students read and analyze poetry by Naomi Shihab Nye. They define stereotypes, view and discuss a video interview with Nye, present an oral reading of a poem, and write a persuasive letter to an author.
Literacy Design Collaborative
The Art of Persuasion: How Rhetorical Devices Influence Audiences
Scholars analyze a variety of text to identify the development of claims and persuasive techniques writers use. In each text, pupils determine the argument and the persuasive techniques and complete a task introduction worksheet. The...
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Curated OER
Is That Legal? A Case of Acid Rain
Develop an environmental case study! Elementary learners discover how a case study is used as an analysis tool. The goal of this activity is to show pupils how techniques of persuasion (including background, supporting evidence,...
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide music,...
Curated OER
Reporting from the Front Lines
Students examine the battle of Gettysburg as they write news articles. For this Battle of Gettysburg lesson, students become familiar with the job of the news reporter as they report on the events of the Battle of Gettysburg as they...