+
Lesson Plan
Curated OER

Looks Good Enough to Eat

For Teachers 5th - 7th
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
+
Lesson Plan
Curated OER

Yellow Pages Ad-dition

For Teachers 3rd - 12th
Students determine the revenue generated by sample pages from the Yellow Pages. They discuss the value of advertising a business in this venue. They use the local telephone directory and some fictitious ad rates to lead their inquiry.
+
Lesson Plan
Curated OER

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
+
Lesson Planet Article
Curated OER

Jumping Off the Bandwagon

For Teachers 9th - 11th
Teach your class to be critical consumers by studying persuasion in advertising.
+
Lesson Plan
Curated OER

Souper Art

For Teachers K - 6th
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
+
Worksheet
Nemours KidsHealth

Media Literacy and Health: What’s the Truth?

For Students 9th - 12th
In this personal health media literacy worksheet, high schoolers use the eight questions on this sheet to evaluate a health news report on television. Students write paragraphs the determine whether the reports are valid sources of...
+
Lesson Plan
Film English

Coca-Cola Ad

For Teachers 9th - 12th Standards
Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...
+
Lesson Plan
Curated OER

Analyzing Advertising

For Teachers 9th - 12th
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
+
Lesson Plan
Media Smarts

Kids, Alcohol and Advertising: Young Drinkers

For Teachers 4th - 8th
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
+
Lesson Plan
Media Smarts

Kids, Alcohol and Advertising - Understanding Brands

For Teachers 4th - 8th
Learners explore the importance of branding for developing customer loyalty and recognition of products.
+
Lesson Plan
Media Smarts

Kids, Alcohol and Advertising - Messages about Drinking

For Teachers 4th - 8th
Learners examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
+
Lesson Plan
Media Smarts

Kids, Alcohol and Advertising - Interpreting Media Messages

For Teachers 4th - 8th
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
+
Lesson Plan
Curated OER

Scientific Detectives

For Teachers 6th - 8th
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
+
Lesson Plan
Curated OER

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

For Teachers 5th - 7th
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
+
Lesson Plan
Curated OER

The Art of Advertising

For Teachers 7th - 12th
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
+
Lesson Plan
Curated OER

How Advertisers Persuade

For Teachers 7th - 8th
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
+
Lesson Plan
Curated OER

34x25x36: Advertising and Body Image

For Teachers 7th - 12th
Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...
+
Lesson Plan
Curated OER

Video Game Violence: Explore Possible Impacts

For Teachers 7th - 9th
Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...
+
Lesson Plan
Curated OER

Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome

For Teachers 9th - 12th
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
+
Worksheet
Curated OER

Advertising Conversation

For Students 4th - 8th
Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...
+
Lesson Plan
Curated OER

Pet Pellets

For Teachers 3rd - 12th
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
+
Lesson Plan
1
1
Curated OER

Group Product-Pitch Presentation

For Teachers K - 12th
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
+
Worksheet
Curated OER

#1639. Advertising Age: Using the Internet

For Students 9th - 12th
The ten questions included on this worksheet are designed to facilitate a close study of the website of Advertising Age magazine. Using the Internet, learners explore the magazine’s website and its links to become familiar with the...
+
Worksheet
Curated OER

Big Branding on Campus: Reading Informational Text

For Students 9th - 12th
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...