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248 resources with the keyterm advertising

Videos (Over 2 Million Educational Videos Available)
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Who was Frederick Douglass? Video
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Who was Frederick Douglass?
Other Resource Types (248)
Lesson Planet

Looks Good Enough to Eat

For Teachers 5th - 7th
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Lesson Planet

Yellow Pages Ad-dition

For Teachers 3rd - 12th
Students determine the revenue generated by sample pages from the Yellow Pages. They discuss the value of advertising a business in this venue. They use the local telephone directory and some fictitious ad rates to lead their inquiry.
Lesson Planet

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Lesson Planet

Jumping Off the Bandwagon

For Teachers 9th - 11th
Teach your class to be critical consumers by studying persuasion in advertising.
Lesson Planet

Souper Art

For Teachers K - 6th
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
Lesson Planet

Animal Advertisement

For Teachers 6th - 12th
Design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. Research advertising techniques and review successful ads in preparation for their project.
Lesson Planet

Coca-Cola Ad

For Teachers 9th - 12th Standards
Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...
Lesson Planet

Advertising Campaign Project

For Teachers 9th - 12th
Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow...
Lesson Planet

Analyzing Advertising

For Teachers 9th - 12th
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Lesson Planet

Kids, Alcohol and Advertising: Young Drinkers

For Teachers 4th - 8th
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Lesson Planet

Kids, Alcohol and Advertising - Understanding Brands

For Teachers 4th - 8th
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Lesson Planet

Kids, Alcohol and Advertising - Messages about Drinking

For Teachers 4th - 8th
Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Lesson Planet

Kids, Alcohol and Advertising - Interpreting Media Messages

For Teachers 4th - 8th
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Lesson Planet

Scientific Detectives

For Teachers 6th - 8th
Middle schoolers examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its...
Lesson Planet

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

For Teachers 5th - 7th
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Lesson Planet

Techniques Used in Advertising & Propaganda

For Teachers 7th - 12th
How do different companies market their products? This presentation focuses on a variety of techniques that the big guys use to drive consumerism. Techniques like ad hominem, appeal to authority, and appeal to fear (to name a few) are...
Lesson Planet

The Art of Advertising

For Teachers 7th - 12th
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Lesson Planet

Early Advertising

For Teachers 9th - 12th
Discover the world of early advertising with a lecture on the evolution of consumer advertisement. Ads beginning with Benjamin Franklin, Gillette, and Curtis Publishing and go through the advent of television media. 
Lesson Planet

How Advertisers Persuade

For Teachers 7th - 8th
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Lesson Planet

Advertising Detectives

For Teachers 3rd - 5th Standards
Students search kids websites in order to decifer between advertising on the websites and other information. Students focus on five different kinds of online ads which are prevalent on children’s sites. Working in pairs, they practice...
Lesson Planet

34x25x36: Advertising and Body Image

For Teachers 7th - 12th
Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...
Lesson Planet

Video Game Violence: Explore Possible Impacts

For Teachers 7th - 9th
Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...
Lesson Planet

Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome

For Teachers 9th - 12th
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
Lesson Planet

Do Something about… Eating Healthy

For Teachers 9th - 12th
This is the sixth lesson in a 10 lesson unit on healthy eating from the organization Do Something, Inc.  The lesson focuses on how food gets marketed to young people. What does advertising have to do with buying food? There is a set of...