Advertisements

Are advertisements really mind games that persuade people to buy products? Scholars analyze popular ads and think about how these ads influence them. They use reading advertisement comprehension skills and work in groups to analyze...

After viewing the first TV campaign ad in support of Eisenhower for president, young people dive deeper into the power of political advertising. By examining current and past political campaign advertisements, individuals make note of...

Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...

Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...

In this advertising learning exercise, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and...

How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.

Students examine how advertisers present their messages. In this primary source analysis lesson, students analyze historical advertising images and identify how they communicate the product's attributes and persuade customers.

Students discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson plan, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...

Students explore media studies by analyzing advertisements in class. In this visual storytelling lesson, students discuss advertisements they see daily in their home life and how images are used to send messages which target their...

Students examine the evolution of advertising. In this historical perspectives lesson, students explore primary sources available from the Library of Congress that document the advertising campaigns of Coca Cola.