Why do people continue to do things they know are harmful? A short video analysis of Leon Festinger's A Theory of Cognitive Dissonance discusses the conflict between held beliefs and contradictory information, and the lengths that individuals will go to reaffirm their views or avoid opposing arguments.
- Have class members choose another belief to apply to the concept of cognitive dissonance, such as racial stereotypes or social views
- Use in a psychology class or in health when discussing smoking and its addictive nature
- You can find the full analysis of the video at the publisher's website
- Comment section is open to the public; consider showing the video in full screen to avoid it
- Applicable to the modern political climate
- Uses a real-world example of smoking to illustrate the text's main point
- Engaging content and presentation will have learners eager to learn more about Festinger's argument