Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
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Real-World Projects: Challenges from the Polymer Industry
Two scenarios are presented for chemistry detectives to decipher. Both require the use of an infrared spectrometer and focus on the examination of polymer materials. In the first, lumps in polyethylene bottles are analyzed. In the...
9th - 12th Science
Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
9th English Language Arts CCSS: Adaptable