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Lesson Plan
VH1

Lesson 3: Marketing of Pop Music

For Teachers 7th - 12th
Pop music and marketing are thrown into the mix to make a fun and engaging activity. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
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Lesson Plan
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Curated OER

Allowing Students to Explore Simple Physics and Marketing in English Class

For Teachers 9th Standards
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
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Activity
Lincoln Public Schools

Cereal Box Project

For Teachers 4th - 8th Standards
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
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Lesson Plan
Curated OER

Analyzing Advertising

For Teachers 9th - 12th
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
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Lesson Plan
Curated OER

Exploring "My Market"

For Teachers 9th - 12th
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
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Lesson Plan
Curated OER

The Anatomy of Cool

For Teachers 4th - 7th
Students explore differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what...
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Writing
Curated OER

What Time Should Black Friday Sales Start?

For Students 9th - 12th
Young bloggers respond to an article which describes the controversy of Black Friday starting on Thanksgiving night instead of the day after. Target employees were outraged that the store decided to open on Thanksgiving night, which...
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Lesson Plan
Curated OER

Nutrition and the Media: Cereal Box Consumerism

For Teachers 2nd - 5th
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
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Activity
Curated OER

Consumerism Scavenger Hunt

For Teachers 5th - 6th
In this social studies activity, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
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Worksheet
Curated OER

Big Branding on Campus: Reading Informational Text

For Students 9th - 12th
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Lesson Plan
Media Smarts

Kellogg Special K Ads

For Teachers 9th - 12th
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
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Lesson Plan
Curated OER

Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
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Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Lesson Plan
Media Smarts

Marketing to Teens: Gender Roles in Advertising

For Teachers 7th - 12th
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
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Lesson Plan
Media Smarts

Marketing to Teens: Talking Back

For Teachers 8th - 12th
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
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Worksheet
Curated OER

Ad Hangover?

For Students 7th - 12th
In this advertising and marketing activity, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
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PPT
Curated OER

Types of Entrepreneurs

For Teachers 9th - 12th
What does it take to be an entrepreneur? What traits does a person need? Find out as you and your class brainstorm along with this presentation. The traits of inventors, types of entrepreneurs, and their role in the economy are...
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Lesson Plan
Curated OER

Marketing A Breakfast Cereal

For Teachers 7th - 12th
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
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Lesson Plan
Curated OER

Entrepreneurship: Will it Work?

For Teachers 9th - 12th
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
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Lesson Plan
Media Smarts

Marketing to Teens: Alternate Ads

For Teachers 8th - 12th
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
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Lesson Plan
Curated OER

Do You Know What You're Really Getting In Your Pet Food?

For Teachers 5th
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
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Lesson Plan
Curated OER

Logo Design

For Teachers 9th - 12th
Students create a marketing design, print communication design and a package design for a suite of products for an imaginary company. They identify the qualities of successful logos and incorporate those qualities into their own designs.
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Lesson Plan
Curated OER

We're On Display

For Teachers 11th - 12th
Young scholars create store displays to create an understanding of the importance of marketing in the world of business. The project is intended to be ongoing with the advertising scheme to be changed frequently.
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Lesson Plan
Curated OER

Are You a Super Sign Speler or Speller?

For Teachers K - 6th
Why is spelling important? Develop your class' spelling skills. They examine examples of homonyms, heteronyms, and creative spelling. They also photograph misspellings in the real world in order to discover the importance of spelling...