Pop music and marketing are thrown into the mix to make a fun and engaging lesson. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...

Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...

Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...

The Program Representative, Seda Otto, at a school talks about her education and how it helped her get her job. She also discusses her routine responsibilities and why she enjoys working with the youth.

Interested in iPhones, museums, and people? Corina works for a start-up company that makes apps for museums. She tells us the basics of her marketing position.

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....

Students explore differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what...

Young bloggers respond to an article which describes the controversy of Black Friday starting on Thanksgiving night instead of the day after. Target employees were outraged that the store decided to open on Thanksgiving night, which...

This is the sixth lesson plan in a 10 lesson plan unit on healthy eating from the organization Do Something, Inc.  The lesson plan focuses on how food gets marketed to young people. What does advertising have to do with buying food?...

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...

This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...

Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

An introductory instructional activity shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your young scholars already have all the...

Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...

Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...

How can you choose healthier foods by reading the nutritional labels? Your class will discover how companies market food items to make them enticing and how to check the food labels of those items to see if they are healthy. They listen...

In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.

What does it take to be an entrepreneur? What traits does a person need? Find out as you and your class brainstorm along with this presentation. The traits of inventors, types of entrepreneurs, and their role in the economy are...

Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.

Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...

Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...