Campaign Ad Critique
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
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Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
7th - 12th English Language Arts CCSS: Adaptable
The President’s Desk
What stories can a desk paperweight and picture frame possibly tell us about the president of the United States? Pupils are transported to the desk of President John F. Kennedy through a highly interactive and engaging online interactive...
4th - 12th English Language Arts CCSS: Adaptable
Life as a Legend: Marilyn Monroe: What is Beautiful?
Students consider the notion of beauty and what impact the media and popular culture have on it. For this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then students form literary...
7th - 12th English Language Arts
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they...
6th - 12th English Language Arts CCSS: Adaptable
Talking Trash About the Oceans
Students create a community service advertising campaign that raises awareness about the importance of keeping trash out of the marine ecosystem. They work in teams to create different ad campaigns geared toward particular target audiences.
6th - 12th Social Studies & History