Creating an Advertisement
Students discuss the benefits of using alternative fuels. They work together to create a one-page advertisment listing these benefits. They share their ad with the class.
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Ad Hominem Arguments
Give your class a lesson in logical reasoning. This activity, which focuses on ad hominem arguments, goes step by step through an example. After examining the argument, learners assess a second conversation for ad hominem arguments and...
7th - 12th English Language Arts CCSS: Adaptable
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
4th - 7th English Language Arts CCSS: Adaptable
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
7th - 8th English Language Arts CCSS: Designed
Gender Messages in Alcohol Advertising
Make your young scholars critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
7th - 12th Visual & Performing Arts
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
7th - 10th English Language Arts
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
6th - 8th English Language Arts CCSS: Adaptable