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This Evaluating Historical Presidential Campaign Ads lesson plan also includes:
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the clips and a chart, class members consider the tactics used in each advertisement.
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CCSS:
Adaptable
Concepts
bill clinton, ronald reagan, jimmy carter, the presidency of ronald reagan, the presidency of jimmy carter, dwight d. eisenhower, the presidency of dwight d. eisenhower, the presidency of john f. kennedy, john f. kennedy, richard nixon, the presidency of richard nixon, george w. bush, barack obama, hillary clinton, donald trump, advertising, presidential candidates, presidential elections, media analysis
Additional Tags
Instructional Ideas
- Use a graphic organizer to evaluate the effectiveness of political ads
- Offer extension activities to compare history and contemporary advertisements for presidential candidates
Classroom Considerations
- Each class member needs to be able to watch the ads
Pros
- Ads are intriguing primary sources
- Activities are easily adaptable for any election or adverstisement
Cons
- None