Lesson Plan

Evaluating Historical Presidential Campaign Ads

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This Evaluating Historical Presidential Campaign Ads lesson plan also includes:

Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the clips and a chart, class members consider the tactics used in each advertisement. 

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CCSS: Adaptable
Instructional Ideas
  • Use a graphic organizer to evaluate the effectiveness of political ads
  • Offer extension activities to compare history and contemporary advertisements for presidential candidates
Classroom Considerations
  • Each class member needs to be able to watch the ads
  • Ads are intriguing primary sources
  • Activities are easily adaptable for any election or adverstisement
  • None