How Do Focus Groups Work?

This How Do Focus Groups Work? video also includes:

Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and advertising world, as well as the ways they discern the psychology behind consumer preferences.

12 Views 5 Downloads
CCSS: Adaptable
Instructional Ideas

  • Have class members run focus groups from members of another grade about particular school policies, prizes in a fundraiser, or decisions for the school government to make
  • Include in a lesson about types of research and the psychology of surveys
  • Try to find videos or reports of real focus groups for products with which learners are familiar
Classroom Considerations

  • Assessment pops up right after the video is finished
Pros

  • Provides a quick assessment and discussion questions
  • Breaks down a complicated topic in an understandable way
Cons

  • None
Common Core