The Junk Mail Explosion

Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Students increase their awareness of persuasion tactics used in "junk mail" advertising.

Students develop their writing skills. In this writing strategies lesson, students examine persuasive writing techniques on order to write persuasive mailers.

Learners apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...