The Marketing Mix

How does the government's role differ in a mixed economy versus a command economy? Check out this resource which, in addition to offering useful reading material and worksheets on the topic, includes an excellent graphic organizer...

How do people make decisions in a world where wants are unlimited, but resources are not? How do individuals and governments utilize scarce resources (human, natural, and capital) in different economic systems? Introduce your learners to...

Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow...

From scarcity and supply and demand to entrepreneurship and the stock market, here you'll find a multiple-choice assessment that includes 34 questions covering all the major concepts of a traditional economics course. 

Here is a well-designed, traditional multiple choice exam that includes 27 questions on concepts ranging from economic systems and corporations to supply and demand and competitive markets.

Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...

Once your economists understand the basics about buying and selling, introduce them to the 3 types of economies with this reading comprehension worksheet. First, learners read a short selection about how economies are organized....

From consumers and producers to profits and incentives, offer your learners an overview of the market economy and the concept of supply and demand. Here you will find reading materials that cover several fundamental terms of economics,...

What can microeconomics students expect to learn about when it comes to a unit on market failures and the role of the government? Introduce your young economists to the why and how of free market failures and how the government...

What works better: a planned economy or a market economy? Join the global debate with a Crash Course video about macroeconomics and the differences between economic systems. With quotes from Adam Smith and Karl Marx guiding instruction,...