The Marketing Mix

Once your economists understand the basics about buying and selling, introduce them to the 3 types of economies with this reading comprehension activity. First, learners read a short selection about how economies are organized....

Here is a well-designed, traditional multiple choice exam that includes 27 questions on concepts ranging from economic systems and corporations to supply and demand and competitive markets.

How do people make decisions in a world where wants are unlimited, but resources are not? How do individuals and governments utilize scarce resources (human, natural, and capital) in different economic systems? Introduce your learners to...

High schoolers engage in a study that explains how laws and government have policies that affect the economy to run more smoothly. The focus is upon the historical development of the free market and how the government was involved....

High schoolers explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor...

From consumers and producers to profits and incentives, offer your learners an overview of the market economy and the concept of supply and demand. Here you will find reading materials that cover several fundamental terms of economics,...

How does the government's role differ in a mixed economy versus a command economy? Check out this resource which, in addition to offering useful reading material and worksheets on the topic, includes an excellent graphic organizer...

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Students explore how product, price, place and promotion play key roles in the marketing mix.

Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...