The Marketing Mix

It's all good! Using the informative resource, scholars learn about the difference between goods and services. After researching inventions that have changed lives for the better, partners work together to design a service or product...

What are the benefits of a single EU market? Class members conclude their examination of the European Union by focusing on the single market concept designed to bring down barriers, create more jobs, and increase prosperity.

Hop on the stock market rollercoaster! This political cartoon analysis has scholars examine a cartoon about the ups and downs of a volatile market. Background information and a quote provide context for analyzing the cartoon, and 3...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

Get into the nitty gritty of GDP as this economics instructor breaks down how we measure the growth of an economy within a country's borders. You will review the four components (consumers, investments, government, and foreign...

If you've ever been convinced to see a movie because of a compelling trailer, intriguing poster, or positive review, you have the film marketing industry to thank! Learn more about the ways marketing executives attract audiences to...

Farmers just farm, right? Find out how important agricultural products are to our modern society. Learners will explore the foods, textiles, and fuels made from industrial farm goods. They'll also explore the idea of choosing an...

Can people take the temperature of the economy to check its overall health? The 13th installment of a 21-part Economic Lowdown podcast series investigates the concept of the gross domestic product (GDP). Scholars research the goods and...

We know that businesses can make a profit and improve their worth, but can a nation do the same? Scholars investigate the Gross Domestic Product in the seventh video lesson of a 10-part economic series. They analyze how a nation creates...

Students work together to participate in a labor market game. They discuss the concepts of supply and demand and how they relate to labor. They ask any questions they have to complete the activity.