What Makes a Good Campaign Ad?- Advertisement Analysis

This What Makes a Good Campaign Ad?- Advertisement Analysis lesson plan also includes:

In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote. Extension questions allow for discussion of what makes an effective campaign advertisement.

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CCSS: Adaptable
Instructional Ideas
  • Use chart and discussion questions to evaluate the effectiveness of presidential campaign ads
Classroom Considerations
  • Some ads may be considered offensive or use strong language
  • Class members need to view ads on a device to complete activities
Pros
  • Activities are easily adaptable
  • Resource builds primary source analysis skills
Cons
  • None