Lesson Planet: Curated OER
Persuasion Across Time and Space Instructional Unit
Five lessons comprise the Persuasion Across Time and Space Instructional Unit module. Middle schoolers examine the persuasive techniques used in video and print advertisements and how ethos, pathos, and logos appeals are used in...
Lesson Planet: Curated OER
Crash Course: Media Literacy
Viewers take a Crash Course in Media Literacy. They watch 12 videos that take them through media history, the positive and negative effects of media, and regulations and policies affecting media producers. The series aims to help viewers...
Lesson Planet: Curated OER
Practical Money Skills: Lessons for Special Needs Students
Help special needs learners develop the money management skills they need to prepare for living on their own. The collection of 10 lessons cover budgeting, shopping, banking, saving and investing, understanding credit, and much more....
Lesson Planet: Curated OER
Presidential Campaign Commercials 1952-2016
What better way to develop an awareness of the power of presidential campaigns ads than by analyzing them? The resources in this collection ask class members to develop criteria for evaluating effective ads, and to examine the claims,...
Lesson Planet: Curated OER
Influence of Advertising
Can you believe that your learners will see anywhere from 20,000 to 40,000 advertisements this year? Make use of all that time with a five-part lesson about advertising techniques, which teaches individuals to observe the ways companies...
Lesson Planet: Curated OER
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Lesson Planet: Curated OER
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
Lesson Planet: Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide music,...
Lesson Planet: Curated OER
Anna Maria Jarvis: The History of Mother's Day
Anna Maria Jarvis may be considered the mother of Mother's Day, but the history of the celebration goes all the way back to Ancient Greeks who honored Rhea, the mother of their gods. The narrator of a short video traces the history of...
Lesson Planet: Curated OER
Influence and Persuasion: Crash Course Media Literacy #6
Heard any good jingles lately? Chances are, you thought of several while you read this! Part of an extensive media literacy series, the video explores the world of advertising. Viewers see examples of different types of advertising,...
Lesson Planet: Curated OER
Organizations Working for Peace
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
Lesson Planet: Curated OER
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Lesson Planet: Curated OER
How Americans Got Stuck with Endless Drug Commercials
On average, 80 commercials for prescription drugs appear on American television every hour. Such commercials are illegal in most other countries. So why are these ads so much a part of US TV? Check out a video that presents the arguments...
Lesson Planet: Curated OER
AdMaker, Obama vs. McCain, “Fundamentals” (2008)
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...
Lesson Planet: Curated OER
AdMaker, Nixon vs. Humphrey, “Convention” (1968)
After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.
Lesson Planet: Curated OER
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Lesson Planet: Curated OER
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Lesson Planet: Curated OER
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this instructional activity, scholars analyze mass media to identify how its techniques influence our daily lives....
Lesson Planet: Curated OER
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Lesson Planet: Curated OER
Who's on First? Alcohol Advertising and Sports
Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
Lesson Planet: Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Lesson Planet: Curated OER
Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Lesson Planet: Curated OER
Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
Lesson Planet: Curated OER
Marketing to Teens: Introduction
An introductory instructional activity shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your young scholars already have all the...