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77 resources with the concept commercials

Lesson Planet

Presidential Campaign Commercials 1952-2016

For Teachers 9th - 12th
What better way to develop an awareness of the power of presidential campaigns ads than by analyzing them? The resources in this collection ask class members to develop criteria for evaluating effective ads, and to examine the claims,...
1 In 1 Collection
Lesson Planet

Influence of Advertising

For Teachers 9th - 12th Standards
Can you believe that your learners will see anywhere from 20,000 to 40,000 advertisements this year? Make use of all that time with a five-part lesson about advertising techniques, which teaches individuals to observe the ways companies...
Lesson Planet

Organizations Working for Peace

For Teachers 6th - 8th Standards
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
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Selling the Candidates

For Teachers 9th - 12th Standards
As part of a unit designed to help learners develop the skills they need to become informed citizens, class members analyze campaign ads to identify the techniques used to influence voters.
1 In 1 Collection
Lesson Planet

AdMaker, Obama vs. McCain, “Fundamentals” (2008)

For Teachers 9th - 12th
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...
1 In 1 Collection
Lesson Planet

AdMaker, Nixon vs. Humphrey, “Convention” (1968)

For Teachers 9th - 12th
After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.
1 In 1 Collection
Lesson Planet

Playing on Emotions: Focus on Political Ads Featuring Children

For Teachers 9th - 12th
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Lesson Planet

Analyzing a Product or Political Advertisement

For Students 6th - 12th Standards
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
1 In 1 Collection
Lesson Planet

Critical Media Literacy: Commercial Advertising

For Teachers 6th - 8th Standards
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this instructional activity, scholars analyze mass media to identify how its techniques influence our daily lives....
Lesson Planet

Think Critically

For Students 6th - 8th Standards
Looking for a media literacy worksheet? Here is a resource that requires class members to view a commercial, and think about the purpose, the target audience, and the element that captures their attention. Then, they respond to two...
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Team Up for Sports Marketing

For Teachers 3rd - 12th
Learners choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Presenting Persuasively (Grades 9-12)

For Students 9th - 12th
Pupils plan a PowerPoint presentation for their peers packed full of persuasive words for a product they have previously designed. To aid in their planning, they respond to four short answer questions regarding the tone, visuals, and...
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Persuasive Writing

For Teachers 4th - 7th
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
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Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
9:11
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How Americans Got Stuck with Endless Drug Commercials

For Students 9th - 12th
On average, 80 commercials for prescription drugs appear on American television every hour. Such commercials are illegal in most other countries. So why are these ads so much a part of US TV? Check out a video that presents the arguments...
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Words That Sell

For Teachers 6th - 12th
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
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Who's on First? Alcohol Advertising and Sports

For Teachers 6th - 8th
Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
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Designing And Filming Commercials

For Teachers 4th - 12th
Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
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Language Arts: Digital Commercials

For Teachers 6th - 8th
Students create commercials using a digital camera. After brainstorming their ideas, they spend three days writing their commercials. Students practice and edit their commercials and then present them for review.
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Evaluating Financial Information

For Teachers 6th - 8th
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Lesson Planet

Springfield Digital Storytelling Project #6: Grapes Commercial

For Teachers 6th
Here is a fabulous lesson plan that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide...
Lesson Planet

Sports: Fitness Gadget Commercial

For Teachers 5th - 9th
Having the right equipment makes sports more enjoyable. An engaging project challenges pupils to write a commercial for wristwear, eyewear, headwear, or footwear using the Scratch block-based coding language. By completing the activity,...
Lesson Planet

Presenting Persuasively (Grades 6-8)

For Teachers 6th - 8th
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Lesson Planet

Protecting Your Money

For Teachers 6th - 12th
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...