Curated OER
Talking about Advertising
Middle schoolers examine tools and techniques of advertising. In this advertising activity, students view ads, disvuss common terms used, and analyze techniques. Middle schoolers are presented with situations and must design and...
Curated OER
Propaganda
This propaganda PowerPoint provides an overview of propaganda techniques used in advertising and provides information to the audience in order to make informed decisions. The propaganda techniques included are bandwagon, testimonial,...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique type of...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Museum of Tolerance
Music Evokes Memories and Emotions
Dim the lights, take a deep breath, and press play to explore the emotions and memories that music elicits. Class members begin using relaxation techniques designed to create a positive listening experience. As music plays, learners...
Curated OER
Martin Luther King and Writing as a Tool for Social Change
Young scholars explore writing as an agent for social change. In this Social Studies lesson, students examine the power of writing using Dr. King's Letter from a Birmingham Jail. Young scholars will practice the technique of persuasive...
Channel Islands Film
Lone Woman of San Nicolas Island: Lesson Plan 3
Should researchers be able to excavate, examine, and remove Native American artifacts from historic sites? Should companies be permitted to build on sacred Native American land? After watching West of the West's documentary, The Lone...
Curated OER
Do Heroes Have to Wear a Cape?
Young writers choose a person from American history, their community, or their family to use as the subject of a persuasive essay. The process begins with a discussion of the characteristics of a hero, the completion of a prewriting web,...
Curated OER
Using Pictures and Slogans to Persuade an Audience!
Pupils discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
Curated OER
Taking a Closer Look (Critical Viewing)
Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.
Curated OER
Is That Legal? A Case of Acid Rain
Develop an environmental case study! Elementary learners discover how a case study is used as an analysis tool. The goal of this activity is to show pupils how techniques of persuasion (including background, supporting evidence,...
Curated OER
Reporting from the Front Lines
Students examine the battle of Gettysburg as they write news articles. For this Battle of Gettysburg lesson, students become familiar with the job of the news reporter as they report on the events of the Battle of Gettysburg as they...
Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #2: Why Do Words Matter?
Words matter! That's the big idea behind an activity that asks scholars to replace words in FDR's "Day of Infamy" speech with synonyms. They then listen to a recording of President Roosevelt's address and compare his version to their own.
New Jersey Historical Commission and New Jersey Council for the Humanities
Thomas Edison: The Wizard of Menlo Park
What would change in your daily life due to a power outage? Here, learners explore the inventions brought to us by the one and only, Thomas Edison, and imagine a day without them. Scholars take part in a grand conversation and write a...
Curated OER
A Question of Faith?
Should organized prayer be prohibited at high school sporting events? Students explore their own feelings about prayer in school-sponsored events, before discussing the recent Supreme Court decision banning public prayer at high school...
Curated OER
Speaking and Listening
What a terrific presentation! It takes learners through a step-by-step explanation to create a new type of chocolate bar, advertise the product, and design a presentation. This is a creative way to get your class writing and thinking...
Curated OER
The Purpose and Power of Persuasion
Examine the power of persuasion and have learners consider how it influences events in their own lives. After reading and analyzing informational texts to understand the author's purpose, class members take a written test and craft a...
Curated OER
Comparison and Contrast: Neat People vs. Sloppy People and Batting Clean-up and Striking Out
After your class reads Neat People vs. Sloppy People and Batting Clean-up and Striking Out, provide them with this resource. Use it as a quiz or a homework assignment to assess your class's understanding of the author's purpose, the...
Curated OER
Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
Here's to Your Health!
Studets research a health issue. They write an essay about the health issue. The create a public service announcement.
Curated OER
Stewardship Letter
Students write a persuasive letter. For this stewardship lesson, students discover the basic format for a formal letter and some effective persuasive techniques. Students write a letter to bring about change in the way humans interact...
Channel Islands Film
Magic Isle: Lesson Plan 1
What are the factors that limit growth and expansion? As part of their study of Catalina Island, class members view the West of the West's documentary Magic Isle and research William Wrigley and the Santa Catalina Island Company. After...
Curated OER
Author's Day
Have your learners choose an author to study. One resource link gives a list of approved authors. Scholars read at least three works produced by that author and produce three separate book reports as well as a two-page author report....