Curated OER
Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
Curated OER
See How They Run
Students analyze non-print campaign advertisements for factual and persuasive information. They choose the advertisement they think is the most persuasive and identify the reasons why it is the most persuasive.
Curated OER
Thinking About Shopping and Spending
Young scholars list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
Curated OER
Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
Curated OER
The Junk Mail Explosion
Students read direct mail advertising critically, identify persuasion techniques, employ intellectual defenses against persuasive techniques and neatly organize junk mail by persuasive technique.
Curated OER
Market Research
Young scholars examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television...
Curated OER
Diabetes
Students identify community cultural practices that enrich or challenge health behaviors. Students evaluate television commercials for their effects on health and initiate a survey of cultural and media influences that might affect health.
Curated OER
Is the Price Right?
Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.
Curated OER
Toy Planet
Students design a toy store, supply it with merchandise (on paper) and create advertisements. They also manage the store's debits and credits by using a spreadsheet. They consider how to promote the sale of their merchandise.
Curated OER
Running a School Bakery
Students explore marketing concepts while producing food items to sell.
Curated OER
An Ad for an Element
Students prepare an ad for an element, including properties and uses, in an attention getting format such as that used in the advertising business.
Curated OER
Advertise With Geography...it's Free And It's Easy!!
Learners establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
Curated OER
Persuasive Writing
Seventh graders, in pairs, decide on a product they would like to advertise and design an advertising plan for said product. Using ClarisWorks, 7th graders create an advertisement using pictures, vote on their favorite and discuss what...
Curated OER
Fritsch - Student-Led Lesson: Vacation Commercials (I-TESL-J)The Internet TESL Journal
Students research, plan and present a commercial for a vacation spot of their choice.
Curated OER
Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.
Teachers.net
Smoking and the Advertising Industry (Middle, other) SMOK_AD.DOC
Middle schoolers study advertising techniques and the effects of smoking on health.
PBS
Pbs: American Experience: George Eastman: The Wizard of Photography
American Experience offers a comprehensive look at George Eastman and his development of photography. Included are a timeline, biographies of important people in Eastman's personal and professional life, discussions in the history of...
PBS
Pbs: The :30 Second Candidate
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
Other
Massurrealism Gallery
An interesting gallery and description of Massurrealism and artwork that is part of the movement.
Other
Amos Web: A Pedestrian's Guide to the Economy
Exploring the economy can be a fun adventure with the Pedestrian's Guide to the Economy. Use this site to find your answers to economic topics in a user-friendly format with comic strip guides.
Harp Week
Harp Week: 19th Century Advertising
A collection of the advertisements that were published in Harper's Weekly between 1857 and 1872.
Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
Other
Annenberg Classroom: Flack check.org
FlackCheck.org is the political literacy companion site to the award-winning FactCheck.org. We provide resources to help students recognize flaws in arguments in general and political ads in particular. Explore politics, science and health.
TeachEngineering
Teach Engineering: Green Marketing
Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.