Federal Reserve Bank
The Fed's Role in Making and Setting Monetary Policy: Part 2
How does the Federal Open Market Committee work to formulate the nation's monetary policy in the United States? As the second segment of a instructional activity on the role of the Fed in setting monetary policy, class members will learn...
National Research Center for Career and Technical Education
Break-Even Point
How do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...
Visa
Buy, Sell or Hold?: An Overview of Investing
Break down the often-daunting topic of the stock market with this resource, in which pupils learn basic terminology regarding buying and selling stocks, as well as the factors that influence how much return individuals can receive on...
Workforce Solutions
Egg-streme Sports
Challenge small groups to build a structure that catches a raw egg without breaking—working collaboratively and applying mathematical and engineering principles. Pretending the frame was made by a business, scholars create a marketing...
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Curated OER
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
Alabama Department of Archives and History
Marketing a Bad Idea: Why So Many People Joined the Klan in the 1920s
How did the Klu Klux Klan manage to gain so many members during the 1920s? Class members examine Klan documents and promotional materials to gain an understanding of the propaganda techniques used to attract members.
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Indiana Department of Education
Amusement of the Future
Take your class on the ride of their lives! Physical science scholars get an in-depth look at potential and kinetic energies in an amusement park-themed unit. Students research, design, and promote their own amusement parks, complete...
Texas Education Agency (TEA)
Analyzing the Sales Process
Make the sale! Using the informational resource, scholars learn how to analyze the sales process to maximize profits. They design a poster depicting Maslow's Hierarchy of Needs, and then combine forces to create a PowerPoint presentation...
Curated OER
What is the Importance of Developing Job Skills?
Financial literacy is the way to teach! The class works in small groups to discover the relationship between education and income level. They use their math and problem-solving skills to complete two different activities. They work out a...
Curated OER
The Business of Agriculture
Learners explore the importance of agribusiness in the US economy. They play one game where they sort and discuss the importance of agricultural commodities. They also play the game Pit to better understand how agricultural products are...
Curated OER
Lesson 9: Tracking Commodities
Over the corse of a month, small groups will monitor the price of a specific energy commodity and analyze it in relation to global and domestic events. They play a trade simulation game and create infographics showing what they've...
Visa
Make It Happen: Saving for a Rainy Day
Every little penny counts, especially when it comes to saving for emergencies or long-term goals. Pupils evaluate different saving and investment strategies, such as a CD or money market account, through worksheets and by researching...
Roald Dahl
Charlie and the Chocolate Factory
The Charlie and the Chocolate Factory unit is a golden ticket for teachers looking for nicely written plans. Elementary and middle schoolers draw their impressions of characters, design and market their own candy creations, and use...
Growing Minds
Apple Exploration
Turn your classroom into a farmers' market! Reading Applesauce Season by Eden Ross Lipson or Monica Wellington’s Apple Farmer Annie, launches this investigation of apples, farmers' markets, and the people selling products. The class...
Federal Reserve Bank
Crowding Out
This is an incredible resource for teaching your young economists about the loanable funds market and the concept of crowding out. It includes a hands-on, physical activity that serves as a metaphor to help explain the economic practice.
School Improvement in Maryland
Regulatory Agency
Five governmental regulatory agencies are tasked to respond to market failure. Groups investigate the roles of each of these agencies as well as the social, economic, and political impact of their actions.
Workforce Solutions
Egg-streme Sports
Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the...
Food Project
Trace The French Fry
How does locally grown produce sold at a farmer's market compare to a more complex industrial system in the way they each affect the environment, people, and the economy? Pupils explore the different types of food systems and how they...
Council for Economic Education
GDP Data: Is the Economy Healthy?
Does the economy needs a check-up? Scholars analyze the gross domestic product (GDP) to determine the overall health of the current economy. They use a short video clip as well as economic data to determine the current growth of the...
Visa
Making Money
From evaluating the current employment market to building a resume, pupils are introduced to the wide and varied elements of career planning.
National Association of Teacher Educators for Family and Consumer Science
Consumerism in the Classroom: Effective Strategies for Today's Teenage Consumers
Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and disadvantages of shopping...
California Department of Education
Telling My Story
Entrance essays are the ultimate sales pitch! Show your seniors how to market themselves in the first of six college and career readiness lesson plans. Pupils discover the do's and don'ts of writing personal statements through research,...
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