Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...

In this writing a podcast lesson plan, 7th graders create a podcast involving Ancient Greece. Middle schoolers follow a rubric and outline to create their podcast. Students present their podcast to their fellow middle schoolers.

Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this...

Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...

What is an advocate? Help high schoolers understand the issues forcing refugees to leave their home country. After gaining some information on the subject, high schoolers create a dynamic presentation and persuasive essay encouraging...