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Lesson Plan
Curated OER

Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
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Lesson Plan
Curated OER

Marketing to Teens: Marketing Tactics

For Teachers 8th - 12th
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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Lesson Plan
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Curated OER

Allowing Students to Explore Simple Physics and Marketing in English Class

For Teachers 9th Standards
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
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Lesson Plan
Curated OER

Advertising sales

For Teachers 9th - 12th
Learners examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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Lesson Plan
Curated OER

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

For Teachers 5th - 7th
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
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Lesson Plan
Media Smarts

Marketing to Teens: Gender Roles in Advertising

For Teachers 7th - 12th
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
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Unit Plan
Radford University

Marketing Mayhem: Advertising for Adolescents

For Teachers 9th - 12th Standards
You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.
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Lesson Plan
Curated OER

Cause Célèbre

For Teachers 6th - 12th
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
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Lesson Plan
Curated OER

Souper Art

For Teachers K - 6th
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
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Lesson Plan
Curated OER

Truth and Advertising

For Teachers 5th - 12th
Learners view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
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Lesson Plan
Curated OER

Ads R Us: Understanding Target Marketing

For Teachers 5th - 12th
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Lesson Plan
Curated OER

Advertising Adjectives

For Teachers 6th - 8th
Middle schoolers create advertisements using comparative adjectives. In this grammar lesson, students brainstorm various products for which they would like to create an advertising campaign. Middle schoolers use comparative adjectives in...
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Lesson Plan
Curated OER

Create Your Own Ad

For Teachers 9th - 12th
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
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Lesson Plan
Curated OER

Worksheet for Analysis of an Advertisement

For Teachers 6th - 10th
Students critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Lesson Plan
Curated OER

Saturday Market by Patricia Grossman

For Teachers 3rd - 4th
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
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Lesson Plan
Curated OER

Creating & Marketing a Commercial

For Teachers 10th - 12th
Students explain the four P's of Marketing (product, pricing, promotion, and place) and how they are used in business and in society. They produce the remake of an old audio and visual commercial activity as a marketing activity.
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Lesson Plan
Curated OER

Pet Pellets

For Teachers 3rd - 12th
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
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Lesson Plan
Curated OER

Advertising

For Teachers 10th - 12th
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Lesson Plan
Curated OER

Advertising

For Teachers 6th - 9th
Young scholars critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of the...
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Lesson Plan
Google

Friends: Create a Company

For Teachers 5th - 9th
Create a company, advertise it, and hope it grows. The seventh of eight parts in the Google CS First Friends unit challenges future business leaders to apply computer coding to create an advertisement for a company. After pairs come  up...
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Lesson Plan
Curated OER

Hershey and Advertising

For Teachers 11th - 12th
Learners examine Hershey advertising history. In this marketing instructional activity, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Learners...
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Lesson Plan
Curated OER

Ad Creation from Admongo.gov

For Teachers 5th - 6th
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
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Lesson Plan
Curated OER

Advertising Through the Decades

For Teachers 12th
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Lesson Plan
Curated OER

Group Advertising Project Using iMovie

For Teachers 5th - 10th
Young scholars, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.

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