Lesson Plan
Curated OER

Advertising Photography

For Teachers 9th - 11th
Students research a company, create a new print advertisement and present their campaign to representatives of the actual company. They discuss and critique after each presentation to examine classmates' thoughts.
Lesson Plan
Curated OER

Taking a Closer Look (Critical Viewing)

For Teachers 6th - 12th
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Lesson Plan
Curated OER

Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Lesson Plan
Curated OER

Create Your Own Ad

For Teachers 9th - 12th
Young scholars examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of...
Lesson Plan
Curated OER

Persuasion in Print

For Teachers 9th
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Lesson Plan
Curated OER

Creating Your Own Ad

For Teachers 8th - 10th
Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson plan, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for...
Lesson Plan
Scholastic

Persuasive Communication (Grades 9–12)

For Teachers 9th - 12th Standards
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Lesson Plan
Curated OER

An Honest Cigarette Ad?

For Teachers K - 8th
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Lesson Plan
Curated OER

Print Advertising: Past and Present

For Teachers 12th
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Activity
Teaching Tolerance

Listen Up! PSA for Change

For Teachers 6th - 12th Standards
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
Lesson Plan
Curated OER

Energy Plus!

For Teachers 3rd - 5th
"Energy Plus!" from Together Counts is three days worth of lessons, discussions, and activities about nutrition. The materials help you teach youngsters about eating healthy and burning calories. Energy in and energy out. Included are...
Lesson Plan
Curated OER

Magazine Production

For Teachers 11th - 12th
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Lesson Plan
Curated OER

Write a Radio Show

For Teachers 4th - 8th
Students use the writing process to write a radio show.  In this writing process lesson, students need to effectively use the writing process to create a radio show and then present to the class.  Member of the group take...
Lesson Plan
Curated OER

Fuel for Thought

For Teachers 6th - 12th
Students explore the mathematical concepts used to compare different types of vehicles. They create a print advertisement in which they persuade an audience to purchase a specific vehicle.
Lesson Plan
The Imagination Factory

Design a Postage Stamp for Black History Month

For Teachers 1st - 6th
Learners create a postage stamp for Black History Month. In this U.S. History lesson, students discuss the contributions of African-Americans and design a postage stamp to celebrate their impact.
Lesson Plan
Curated OER

Persuasive Advertisement For A Novel

For Teachers 6th
Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...
Lesson Plan
Curated OER

Worksheet for Analysis of an Advertisement

For Teachers 6th - 10th
Students critique advertisements in magazines, newspapers and telephone books.  In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
Lesson Plan
Curated OER

You Are Smarter Than The Ads

For Teachers 4th
Fourth graders examine advertising techniques and create original designs for advertisements in this three day, 4th grade art/social studies instructional activity. The instructional activity includes assessment ideas, resource...
Lesson Plan
Curated OER

Body Image

For Teachers 5th
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
Lesson Plan
Curated OER

The Influence of Advertising

For Teachers 11th - Higher Ed
Students analyze advertisements and develop guidelines for viewing advertising. For this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Lesson Plan
Council for Economic Education

Did You Get the Message?

For Teachers 3rd - 8th
Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.
Lesson Plan
Curated OER

Local History Project: Create a Tourism Brochure

For Teachers 6th - 12th
Students create a Chamber of Commerce tourism brochure for their community . They work in small groups to research historical sites, community events and natural attractions. After each group completes their topic they are peer edited...
Lesson Plan
Curated OER

For Sale - Ageless Water

For Teachers 5th - 6th
Students discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.
Lesson Plan
Curated OER

A Monster of a Metaphor

For Teachers 7th - 12th
What do Jeep advertisements and Steinbeck's The Grapes of Wrath have in common? They both employ the art of the extended metaphor! Using the Six-Trait Writing model, learners begin to work on their own extended metaphors. Development...