Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.

Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...

Has life changed for American women in the last century, or are there common themes between the lives of 21st century women and the struggle of suffragettes from the 1910s? Explore the ways media reflects the position of women...

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

What do Jeep advertisements and Steinbeck's The Grapes of Wrath have in common? They both employ the art of the extended metaphor! Using the Six-Trait Writing model, learners begin to work on their own extended metaphors. Development...

Students analyze the effective advertisements in print and Internet ads. In this advertisements lesson plan, students create a collage of original and repurposed words, graphics, and images of advertisements. Students create a poster for...

Students study the process of making paper.  In this papermaking lesson students see the benefits of a printed page and creat their own paper.

Students explore how to create books about their towns. They read and discuss Katy and the Big Snow to identify how it relates to their community. They identify environmental print and its importance in early readers. They create books...

Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...

Students create a store where they sell pictures, tee shirts, and prints. In this store lesson plan, students learn about sales, marketing, and how to run a business.

Students design and promote technological devices for Father's Day gifts that reflect evolving social trends. They consider the new image of dads cast by today's media and advertisements and its influence.

Sixth graders engage in a project to persuade classmates to read a certain novel. They create a poster using persuasive advertising language. Media can be included in the form of pictures and other graphics to make the visual...

Young scholars examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of...

Students are shown how to analyze the messages and the impact of the candidates' politicial adertisements in print, video, and audio formats. They are shown the techniques that candidates use to influence voter decisions and how to...

Students investigate how advertising gets the buyer's attention and how it influences buying decisions. They then create a print ad for "Burp Cola" and for one of their favorite books.

Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...

Students explore the causes and effects of marijuana addiction and research how THC affects different areas of the brain. They synthesize their knowledge by creating print advertisements that inform teenagers about the physiologic danger...

Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...

Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...

Students discover the life of Benjamin Franklin by studying his inventions.  In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today.  Students create a commercial in an...

Students discuss the benefits of using alternative fuels. They work together to create a one-page advertisment listing these benefits. They share their ad with the class.

Students explore common advertising strategies used by the media. For this advertising lesson, students identify persuasive language in advertisements and construct their own persuasive ad.

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...