Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Curated OER
Radio Show
Students work in groups to write a radio drama based on an event or period in history. They write commericals that are appropriate for the radio age and create sound effects. The radio shows are recorded using an iPod and a voice...
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
Curated OER
Stage 1: Get the Message Out, Create a Radio Commerical
Student create a radio commerical. They think of ways they want to communicate to people about waste. Student find a fun and creative way to reinforce the challenge of waste. They work in small groups to create a radio commerical that...
Curated OER
Writing a Commercial
Students create a product and write a commercial to sell the product. They discuss the differences between ads for television and radio and ads for print. They discuss the persuasion techniques used by ad writers.
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
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Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
Lights, Camera, Campaign
Students employ their technology skills to produce campaign commercials. In this political campaign lesson, students discover the appropriate uses of video cameras and create fictitious campaign commercials.
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
Best Practices of Technology Integration
Students study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Students create a market research survey based on their peers preferences. Students...
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Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
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Word Picture - Communicating Visually
Students examine how words and visual images are used to influence people. They choose a word to illustrate using both lettering and visual images. They present their work and it is critiqued by a peer review.
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Safe Driving
Students explore the implications of teen driving. In this personal health lesson, students research and discuss impaired driving, seat belt usage, speeding, and distracted driving. Students then create public awareness marketing...
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Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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The Media is the Lesson
High schoolers work as a member of a creative team and develop a media campaign for a client.
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TV Without the Television
Students consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...
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DTP: Redesigning a Product Package
Young scholars design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with...
Curated OER
Make a Theme Song
Learners listen to music and the different messages it sends and then they make a theme song for a campaign. In this theme song lesson plan, students learn about propaganda and the importance of music.
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Pop Art-Reflections of the Mass Media
Students select a common object or a face, and draw or paint it on a flat surface making it larger than real life. They choose a common object or simple scene and repeat it horizontally or vertically as defined rows. They create a flat,...
Curated OER
Creating a Travel Brochure
Students use the internet to research a country of interest to them. Using graphics, they create a travel brochure about the country encouraging people to travel there. They present their information to the class while showing their...
Curated OER
Designing A Dream Store
Students plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.
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Welcome to Paradise
Fifth graders listen to Lynne Cherry's novel, The River Ran Wild. They work in two groups one of whom represents the native people and the other represents the English settlers from the book. They look at the geography of the settlement...