Explore the New York Times, online and in print. Partners take the roles of reader and monitor while each peruses the newspaper. Discussion questions compare the online version to a hard copy print edition. Links provide comparison of...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...

Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...

Seventh graders explore nutrition and the effect it has by participating in class discussions.  In this diet and exercise instructional activity, 7th graders analyze print advertisements and discuss how unrealistic their...

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

Good advertisers can make mathematics seem irrelevant. Teach your classes to use math to see through these tactics and make good decisions. The posed task has pupils analyze sweepstakes statistics to determine and compare the cost of...

With so many different types of law, it can be difficult for learners to discern which is which! Use a newspaper to give tangible examples of various types of law, including criminal, civil, consumer, family, local, state, federal and...

Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.

Students produce a newspaper covering topics related to food webs. They use print and electronic sources to gather information about specific animals. They share their information with the class.

Young scholars examine aspects of the Transcontinental Railroad. In this Westward Expansion lesson, students conduct a web-quest in order to gather information about the Transcontinental Railroad. Young scholars will use their...

Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the instructional activity, they discuss whether or...

Young scholars explore mass media by completing worksheets in class. In this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Young scholars analyze a...

Pupils view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.

Young scholars investigate the origins of the Jelly Bean. They complete a Scavenger Hunt using the jellybean website. Pupils create a bar graph using information collected about jelly beans. Students discuss the time of year that Jelly...

Students discover the life of Benjamin Franklin by studying his inventions.  In this biography lesson, students identify the inventions of Benjamin Franklin and their impact on society today.  Students create a commercial in an...

High schoolers explore the problem of maximizing the volume of a box by making a physical model and observing how changes in the orientation of the paper changes the volume. They use the symbolic capacity of their calculators and...

Pupils explore the concept of derivatives. They use implicit differentiation to determine points on a graph where a tangent line is horizontal, vertical, or oblique. Finally, learners find the derivative of a polynomial by...

High schoolers explore an application of definite integrals. They graph three functions that go through the same three points. Learners use the symbolic capacity of their calculators to find the shortest path through the three points and...

Learners find the area of a region between two curves. They integrate functions such as sin(x) and cos(x) on a given interval and find the area bounded by the two functions. Pupils use their TI-89 to aid them in finding the bounded...

High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided...

High schoolers review the components of the scientific habits of mind. In groups, they use this information and relate it to scientific investigations. They develop strategies to evaluate information and evidence and how to question...

Students recognize techniques used to make food look appealing on television and in advertising, and explore the separate elements that compose media messages and products.

Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.