Curated OER
Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
Curated OER
Marketing Research Projects
Students research customer service offerings of a particular business and present their conclusions to the class using PowerPoint and additional visual aids. The guidelines for this lesson can be found through the National DECA.
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Curated OER
Organizing a Business Trip: A Technolgy-Integrated Project
Students research the Internet to gather information about silk and make travel arrangements for a business trip. They create a memo to participants, create a database of suppliers, a letter to suppliers, design company letterhead and...
Curated OER
Entrepreneurship: Will it Work?
Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...
Curated OER
Group Presentation Project
Students teach class by creating a presentation and activity for a section of the chapter on Marketing Plans and Market Segmentation. They work cooperatively in groups on different sections of the textbook chapter and use PowerPoint to...
Council for Economic Education
Satisfaction Please! (Part 2)
Simply understanding consumer rights may not help people solve their problems. Understanding who to turn to becomes key in many different scenarios. Teach the value of various organizations that fight for consumer rights through...
Council for Economic Education
Satisfaction Please! (Part 3)
Understanding the US government's role proves very important in the American economy, especially for consumers. Scholars learn about how varying government agencies help them when facing an issue. The third and final resource in the...
Curated OER
Corporate Human Rights Policies
Students examine corporate human rights policies. In this business ethics lesson, students read articles and conduct research that allows them to respond to and discuss the provided business ethics questions.
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Preparing for Job Entry through Enhancement of Employment Skills
Students explore the world of work and the opportunities that exist in today's world. They identify specific careers and colleges that match their interests and abilities and investigate various corporations and businesses that employ...
Curated OER
Stock Mark Culminating Project
Eighth graders use the Internet to research information of American corporations and the PowerPoint to relate this to their classmates.
Curated OER
Marketing A New Product
Students design and draw a new product in a graphics program. Students research and create a report on how they plan to market their product. Students create a flyer, brochure or business card to be passed out at the New Product Fair.
Curated OER
Making Birthday Calendars for Community Organizations and Businesses
Students create birthday calendars using The Print Shop computer program. They produce and market a product, replicating a work environment.
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
California Department of Education
What Skills Do I Need?
Get your class started down the path to a great career! The first of a six-part series of career and college lessons inspires learners to use their interests to explore career options. The activity also provides resources where...
Curated OER
An Introduction to the Federal Reserve
High schoolers examine the Federal Reserve System. In this secondary economics lesson, students view a DVD titled In Plain English: Making Sense of the Federal Reserve. High schoolers take notes and work in groups to review the...
Curated OER
Keeping News Trustworthy
Students analyze media sources. In this media awareness lesson, students consider media outlets as businesses and discuss how they present information. Students keep media logs and analyze selected newspapers, magazines. or television...
Curated OER
To Be or Not to Be
Students gather information about setting goals through a variety of activities. In this setting goals lesson, students view a PowerPoint that explains the outcomes of the project, take notes, interview a local business person, write a...
Curated OER
Investing Money
Sixth graders participate in an simulated investment activity. They examine the purpose of different types of investments before they predict which will be the most successful. Finally, they simulate investing $1,000 in stocks, $1,000 in...
Curated OER
Toward a Sustainable Agriculture
Your class considers a case study of a sustainable agro-ecosystem and view a PowerPoint presentation about a sustainable farm. They complete a case study worksheet. Extension activities are included.
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
PBS
Elasticity of Demand
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided worksheet,...
Curated OER
Count On Us: Concepts and Applications of Demography
Eighth graders use the Internet to research demographics of certain areas. They use the U.S. Census Bureau's website to help them gather information. They use their data to find a solution to a hypothetical problem.