Curated OER
Product Portfolio Analysis
Students apply their knowledge and understanding of the product life cycle and the Boston Matrix to a particular product. They explain the development process of products and to dispel the notion that products just appear.
Curated OER
Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
Curated OER
Making a Brand for Ourselves the "Cowboy" Way
Pupils define cowboys and learn about their roles on rangelands. In this rangeland lesson, students define cowboys and cowgirls and complete a KWL chart. Pupils read Cattle Kids and Til the Cows Come Home. Students visit the Diamond...
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Curated OER
Brain Brands
Students explore the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They design their own experiments that test the power of certain brands on a sample population.
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
Curated OER
Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
Curated OER
Best Practices of Technology Integration
Pupils study how a type of product is advertised. In this product advertisement lesson, students research a specific product and its advertisement. Pupils create a market research survey based on their peers preferences. Students create...
Curated OER
From the Store to the Shopper
Students explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
Curated OER
All Wrapped up and Nowhere to Go
Students consider the impact of legislating exessive packaging. In this environmental issues lesson, students visit selected websites to discover information about packaging and UK laws to reduce it. Students...
Curated OER
Words That Sell
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
Curated OER
"He Shoots, He Scores": Alcohol Advertising and Sports
Students explore the ways that companies use sporting events to sell products. They show and tell to share what they love about sports. They discuss how advertisers, particulary alcohol advertisers, feature sports figures.
Curated OER
Investing: Reflect? Lesson 7
Learners explore the concept of investing. In this investment lesson, students discuss the best way to invest money. Learners then write essays, taking two seperate points of view.
Curated OER
Romeo and Juliet: Insight into Ourselves
Students research the historical background of Romeo and Juliet as well as Shakespeare's time to better understand the play. Students work in teams to make plans and products targeting their chosen issues to positively impact their...
Curated OER
How E-Commerce Influences Consumer Choice
Class members gather information on different brands of athletic shoes to determine which is the best buy. They identify a toy they would like to buy, and gather comparative information from a store, a catalog, and three websites.
Curated OER
Can Acid and Bases Remedy the Body?
Students experiment with acids and bases using technology-based "probe-ware", computers, and household products in this exciting biology/chemistry lesson. The lesson was written for an advanced 6th grade class.
Curated OER
Animals and Cosmetics Testing Lesson Plan
Students educate themselves as consumers. For this animal welfare lesson, students research the pros and cons of testing cosmetics on animals. Students develop alternatives for cosmetics testing and share their results with their peers.
Curated OER
Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
Curated OER
New Toy Project
Young scholars create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Teaching Economics Using LUNCH MONEY
Students, after reading the book "Lunch Money" by Andrew Clements, explore money and different saving places. They research different ways in which productivity has increased over the years, they examine products to determine if the...
Curated OER
Merchants and Craft Guilds
Learners compare and contrast the craft guilds of the middle ages to the production of goods today. In this Middle Ages lesson, students discuss the structure of craft guilds after they have read articles on the topic. Learners conduct...
Curated OER
Spending: Spend Wisely
Students investigate the basics of pricing and the long-term effects of smart spending. They explore the "Bargain Basement" section of the ING website, read about a boy's ideal meal, complete a worksheet that compares the cost of eating...
Curated OER
Understanding Food Labels
Students determine the number of calories, serving size, and vitamins and minerals in different food products and use this information to create a formula determining the number of calories per serving size and the daily percentages of...
Curated OER
Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.