Media Smarts
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
Media Smarts
Who's on First? Alcohol Advertising and Sports
Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
Nemours KidsHealth
Alcohol: Grades 9-12
Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Media Smarts
Kids, Alcohol and Advertising - Messages about Drinking
Students examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
Taking a Closer Look (Critical Viewing)
Young scholars explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Young scholars then create a counter advertisement against smoking.
US National Library of Medicine
Drug Use and Abuse: Past and Present
Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Scholastic
Analyzing Media Messages
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A instructional activity on media messages encourages teenagers to analyze song lyrics and advertisements that mention...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Alcohol, Tobacco and other Drugs---Smoking Health Risks
Third graders examine the negatives effects smoking can have on health. They look at advertisement to determine the effects of smoking on one's images. Working with a partner they make a paper bag puppet to use in role play. Finally,...
Department of Education (Ireland)
Understanding Influences
"Understanding Influences," a richly detailed, carefully scaffolded unit, asks middle and high school scholars to examine how internal and external factors like friends, media, and society influence their attitudes and behaviors.
Teach With Movies
Title: "Pygmalion" - Topics: Drama/England; World/England
“What do you mean that my language is improper?” Prior to My Fair Lady was Pygmalion. Fair Eliza’s struggles with English, which according to George Bernard Shaw “is not accessible even to Englishmen,” come alive in the 1938 film version...
Curated OER
Anti-drug Shock Tactics
Learners evaluate the effectiveness of 'shock tactics' to discourage drug abuse. They view a video about the death of a 21-year-old heroin addict. In small groups they discuss the video and complete comment sheet.
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