Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

Mean girls and bully packs are favorite topic for films and TV shows that focus on the destructive power of cliques. High school freshmen are asked to reflect on both the positive and negative aspects of cliques by reading a short...

Class groups investigate the economic and political implications of a country's policies on genetically modified foods, craft a position paper detailing that policy, and share their findings with the class. Armed with this...

How do people form their opinions about certain social issues? Scholars research current global issues to find out how psychology plays a role in swaying thoughts. Using blogs, writings, and presentations, they uncover why people think...