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Brain Drain
In this brain drain worksheet, students create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their product....
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Preparing for Cake Sale
Young scholars complete a series of lessons and plan recipes to make. They gather the necessary ingredients. Students follow safe procedures for food and safety hygiene to bake a cake for a cake sale. Young scholars create posters to...
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Art Changes You And the World
Students explore advertising as a way to change their world. They use the Internet to research an energy, an environmental, and a cultural issue and create three 'world changing' pieces of advertising/artwork to express their ideas.
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How Advertising Works
Young scholars investigate the concept of advertising while using the context of tanning lotion. They have a class discussion using examples provided in the lesson to measure the effectiveness of advertising. Students investigate the key...
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Logos
Students create a presentation incorporating an originally created logo to advertise a new drink product. After creating their logo, students produce create an advertising campaign for their new product. Advertisements are presented to...
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The Dream Factory
Young scholars compare postcard samples from Los Angeles, CA and Austin, TX. They examine them to find common elements they share (tone, mood, romanticized themes, artistic elements, etc.) They create postcards to show the "real" Austin.
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The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
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EARLY COLORADO ADVERTISING
Learners investigate the history of advertising in Colorado.They analyze newspapers and advertisements putting them into different categories. Students question the content to develop higher order thinking skills.
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Advertising Then and Now
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
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Student Meets the Real World
Students interview a local business person in order to design an advertising or promotional for their business. They summarize the meeting and use the information to design two promotional items using available technology. They make a...
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Marketing Yourself for the Job Search (A Guide for Teens)
Students develop a commercial to demonstrate his/her understanding of the importance of marketing themselves in their job search. Students analyze commercials to identify purpose. Then they make the connection of commercials with...
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How Advertising Works
Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...
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Social Studies: Community Posters As Art
Learners examine posters as art and create their own examples featuring locations or events from their community. They display their works in their schools and discuss their cities and school environments in a live chat setting with...
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What Difference Does it Make How Old I Am?
Young scholars identify subtle messages advertisers send (often unintentionally) about age in the course of trying to sell products; to analyze the consequences, both positive and negative, those messages have on the American audience;...
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TV Without the Television
Young scholars consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these...
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Advertising
Students listen to a guest speaker about the different types of advertising. Using research materials, they discover the laws about copyrighting material. They visit foreign websites to view their advertising and discuss how it is...
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Audience Influence
Students examine the media product and decide who the intended audience is. they invent a new audience profile and discuss ways the media image might be changed to suit this new audience. They may consider the language, images, sourcs or...
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Consumer Culture in the 1950s: New Shopping Centers and Advertising trends
Students examine the effect of suburbs on American cities. They identify the changes the cities had to face after people moved elsewhere. Using primary source ads, they compare them with contemporary ads and discuss what can be found out...
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Celebrate the Arts
Young scholars explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
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Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
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Young Entrepreneur
Sixth graders learn about how easy it is to create a snack food and make people want to buy it.
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Advertising Project
Young scholars use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their...
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Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
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Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...