Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
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Advertising sales
Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
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Build It With Lincoln Logs!
Students use primary sources to analyze advertisements, prices, and styles of Lincoln Logs from Carson Pirie Scott catalogs from 1952 to 1960. Students then compare modern-day toy to Lincoln Logs of the 1950s by analyzing differences in...
Curated OER
The World's Fair of 1893: A Tribute to Agriculture and Advertising
Students identify connections between agriculture, advertising, and mail order catalogues during 1890s as expressed at World's Fair of 1893. Students interpret photographic exhibit and discuss how reactions of rural fair visitors...
3C Skills Collaborative
Skill Twenty: Sell Successfully
"Selling is important in all professions because it involves synthesizing information and persuading people." Rather than using this as a lesson on how to sell a product, this resource might best be used as an inquiry into what goes into...
Curated OER
Eating Under the Rainbow
Students investigate the lure of snack-food advertisements to explain how snacks can fit into a healthy diet.
Curated OER
Ad Hangover?
In this advertising and marketing activity, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
Curated OER
The Price of Happiness: On Advertising, Image, and Self Esteem
Are your students aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it might...
Curated OER
Community Gardens and Propaganda Posters
Learners research community gardens. In this community garden lesson, students discover the history of community gardens and assess the benefits of locally grown food. Learners create propaganda posters aimed at inviting...
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Behind the Faces
Learners explore and respond to the work of Marcel Duchamp. After exploring Duchamp's reworking of the Mona Lisa, they discuss how images can be changed. Using a photograph students rework their image in the style of Duchamp.
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Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
Curated OER
Branding and Brand Names
To examine advertising and expressing opinions, learners create an original brand or product. They rank their favorite brands and discuss what they like or do not like about the brands, following a brand name investigation. This...
Curated OER
Adjectives, Adverbs and Advertising
Students identify adjectives and adverbs and be able to use them correctly in a Christmas-related creative writing project. They work in pairs to cut out ads from a magazine to classify them as adjectives and adverbs.
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
Writing a Television Advertisement
Pupils choose their favorite television show, craft and illustrate an advertisement for this show, and then write a short paragraph about why the show appeals to them. No provisions are made for children with limited or no viewing...
Curated OER
Accounting/ Marketing Cookies
Second graders become involved in the advertisement, marketing, and development of their own cookie business. Students must choose a job for the preparation and baking of the cookies. Students also manage the profits and advertisement of...
Curated OER
Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then...
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...