Smarter Balanced
Advertising
The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the...
Curated OER
Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
Curated OER
Business and Advertising
Historical and humorous examples pepper this through presentation, which addresses logical infelicities and humor in business, advertising, and even politics. Though designed for a business and advertising class, this lecture could also...
Curated OER
Reading and Vocabulary - Sale Ads
Intermediate ESL students practice reading sale ads. They will look through a sales catalog or newspaper and highlight words they don't know, work together to determine the definitions, then decide how much they save in given situations.
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks young scholars to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible...
Curated OER
Unit 7: Family Celebrations - Day Three: Describing Pets
English language learners examine advertisements for pets and pet shelters. Students read advertisements about pets who are living in shelters. They answer comprehension questions based on the reading before writing an original...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Curated OER
Video Game Violence: Explore Possible Impacts
Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...
Curated OER
Word Search -ad
In this word search worksheet, students find 13 words ending in "ad." Words include clad, mad, lad, sad, grad, nomad, and doodad.
Media Smarts
TV Dads: Immature and Irresponsible?
Examine gender stereotypes on television, focusing on fathers portrayed in sitcoms and advertising. Questions on a handout direct learners to consider the types of fathers they see on television and one advertisement is highlighted as...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Media Smarts
Tobacco Labels
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Curated OER
Advertising
Young scholars critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of the...
Curated OER
Advertisement storyboard
In this advertisement worksheet, 4th graders fill in a cloze passage of advertisements with 17 correct words. They answer 9 questions after looking at an advertisement storyboard.
Curated OER
The Influence of Advertising
In this influence of advertising instructional activity, students collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
Curated OER
Classified Ads of the Future
Students brainstorm jobs people might have in the future and write classified ads for those jobs.
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