VH1
Lesson 3: Marketing of Pop Music
Pop music and marketing are thrown into the mix to make a fun and engaging lesson plan. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide how they are...
PricewaterhouseCoopers
The Stock Market
Keep or sell? Young learners simulate as buyers in the stock market while learning about the benefits and important factors to know when purchasing. The thorough resource allows for observation of case studies and provides an assessment...
Curated OER
Exploring "My Market"
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
Delegation of the European Union to the United States
The Single Market and Free Trade
What are the benefits of a single EU market? Class members conclude their examination of the European Union by focusing on the single market concept designed to bring down barriers, create more jobs, and increase prosperity.
Curated OER
Stock Market Math
Students calculate commission for a stock transaction through a broker using the relationship between percentages and decimals. They decide which stocks are preferable based on the price to earnings ratios listed on the stock market quotes.
Curated OER
The Stock Market and the Great Depression
How does the Stock Market work, what was Black Tuesday, and how did the Market crass of 1929 lead to the Great Depression? Have your class play this stock market game for two weeks to better explain how the stock market works.
Curated OER
How Does the Stock Market Really Work?
Investigate the stock market as it relates to the business world. Young scholars investigate ways to invest their money for the future. They make a presentation and discuss their findings with the class.
California Department of Education
What’s the Market for My Labor?
Is it easy to find a job I'll love? Show scholars the importance of understanding the labor market with part three in a five-part series of career and college readiness lesson plans. After learning important vocabulary, learners track...
Curated OER
The Job Jungle -- A Labor Market Game
Students work together to participate in a labor market game. They discuss the concepts of supply and demand and how they relate to labor. They ask any questions they have to complete the lesson.
Texas Education Agency (TEA)
Investigating Careers - Careers in Marketing Strategy
The biggest balloon wins! Pupils play a balloon race game, answering questions about careers in business and marketing while blowing air into balloons. Additionally, scholars research two similar companies to study their marketing...
Curated OER
Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Curated OER
The Stock Market: Risks & Rewards
In order to better understand the US economy, learners read and interpret stock market price reports. They define profits and explain the role of profits in the American economic system for both firms and individual investors. Several...
Curated OER
Markets
Students examine the different types of economic markets. They identify rewards and penalties for different types of behaviors in different markets. They also examine the role of supply and demand.
Curated OER
Marketing A Breakfast Cereal
Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.
California Mathematics Project
Viral Marketing
Math's gone viral—in the form of an exponential function! The activity uses an exponential function to model the growth of a marketing strategy. Learners create a table of values to observe the pattern in the numbers and then model the...
Curated OER
Market Simulation
Students explore the role of markets in Asian countries. They bring items from home to barter with to simulate markets. They discuss the advantages and problems of exchanging and how price is determined.
Curated OER
Marketing Occupations
Students identify and explain the variables effecting supply and demand in the marketing industry. Then they define the terms supply and demand and graph supply and demand curves on a standard grid. Students also formulate what happens...
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Kenan Fellows
Ready, Set, Save on Solar Energy Technology!
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Curated OER
Play the Market
Students participate in a hypothetical experiment. For four weeks, they track 10 stocks they have selected. They discuss their imaginary gains and losses and share their observations about the stock market, and their reactions to this...
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