Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Media Smarts
Selling Tobacco
Take a look at tobacco advertising techniques through the decades. Learners analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
Media Smarts
Tobacco Labels
Adolescents compare and assess the efficacy of tobacco product health warning labels from around the world. In groups, they invent warnings and create labels that would be effective for teens and children. Discussion covers advertising...
Curated OER
An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
Centers for Disease Control and Prevention
Equality in Smoking and Disease—Nobody Wins!
Fifty years ago, women were much less likely to die from smoking-related ailments than men. But thanks to targeted advertisements for and a wider availability of tobacco products, men and women are now equally susceptible to the health...
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Learners explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...
Curated OER
Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
Centers for Disease Control and Prevention
Youths Are Exposed to E-Cigarette Advertisements from Multiple Sources
The use of tobacco and alcohol use among young people is increasing. Vaping in particular, is gaining popularity with middle and high school students. A colorful infographic details the top four sources of advertising accessed by young...
Media Smarts
Truth or Money
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
Curated OER
No Form of Tobacco is Safe
Students create an advertisement to convince children to stay away from tobacco products. In this smoking prevention lesson plan, students discuss the health effects of tobacco use and evaluate current tobacco ads. Students work in small...
Curated OER
World No Tobacco Day
In this world no tobacco day instructional activity, students read or listen to a passage, then match phrases, fill in the blanks, choose the correct words, unscramble words and sentences, write discussion questions and conduct a survey...
Curated OER
Making Choices about Tobacco Use
Students examine the dangers associated with smoking. In groups, they discuss what it means to be addicted to a drug and how the media influences our decisions. After watching excerpts of films, they identify the use of smoking and the...
Centers for Disease Control and Prevention
Current Cigarette Smoking Among Adults Infographic
Adult cigarette smoking has decreased in recent years, but it is still the number one cause of preventable disease and death in America. An infographic breaks cigarette smoking down by education level, geographical region, gender, race,...
Curated OER
The Health Risks of Smoking Tobacco
Young scholars discuss the consequences of smoking. In this smoking lesson, students research ads that promote smoking. The young scholars will then make an ad that is truly reflective of smoking.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Curated OER
Cough...Cough...Yeah, I Smoke!
Students become familiar with the adverse health affects caused by cigarette smoking, nicotine addiction, and how when combined they may eventually lead to other risky behaviors. They engage in a role play where they make choices about...
Curated OER
Things Associated With Tobacco: Word Search
In this word search instructional activity, learners search for terms related to tobacco use. Words include important body parts, diseases and effects.
Curated OER
Healthy Decision Making Towards Alcohol and Tobacco Use
Students examine and demonstrate refusal skills of smoking and drinking alcohol. They take a quiz, identify alternative activities to smoking and drinking, write a journal entry, and design an anti-smoking and anti-alcohol ad.
US National Library of Medicine
Drug Use and Abuse: Past and Present
Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...
Curated OER
What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements lesson, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health decisions and...
Teachers.net
Smoking and the Advertising Industry (Middle, other) SMOK_AD.DOC
Students study advertising techniques and the effects of smoking on health.
US Surgeon General
Get the Facts on E-Cigarettes
Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...
Curated OER
What Does Advertising Say About Smoking?
Pupils analyze the decision to smoke and how it is influenced by peer pressure. The discuss ways to say no to tobacco use.