EngageNY
Individual Research
Class members choose an ad they want to analyze for their performance task. They then read specific text based on the ad they chose. The instructor guides learners through a Model Research Synthesis document in which they try to...
Media Education Lab
Defining Propaganda
21st century learners live in a media world. Help them develop the skills they need to be able to analyze the barrage of propaganda they face daily, with a resource that introduces them to the type of persuasive appeals found in news,...
Curated OER
Chapter 17: Economic Growth and the New Economy
Is economic growth necessary to remain a relevant world power? These slides discuss the definition and implications of growth economics, complete with global comparisons and ways to account for growth. Graphs and charts are easy to read...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Curated OER
The Bank Account
Your algebra learners become bankers for a day as they explore compounding interest and the formula used to calculate the balance in a savings account. Questions guide the learners as they analyze the formula's parts and their connection...
Curated OER
The Science of Selling
Students discuss advertisements and techniques they have discovered. They read an article about the science of selling and create an advertisement of their own to sell a book. They record people's reactions to their advertisement and...
Alabama Learning Exchange
Coins to Bills!
Students practice using money at a grocery store. For this money lesson, students get familiar with grocery store ads and work in pairs to use these ads to select food items to purchase using money manipulatives. Students practice being...
Curated OER
Recognizing Advertising Techniques
Students explore advertising techniques. In this media awareness lesson, students read articles about foods and their links to childhood obesity. Students also discuss propaganda techniques that advertisers use to sell certain foods.
Knox Education
Opinion Argument Writing Packet
You won't need much persuading to use an argumentative writing packet in your language arts class! With helpful reference pages, guided practice through the writing process, examples of opinion and argument writing, and a thorough...
Curated OER
Advertising Books
Learners experience a variety of ways to share their favorite books with their classmates. They write and present commercials to "sell" their favorite books to the class and participate in a community of readers who regularly discuss and...
Curated OER
How Advertising Works
Fifth graders are shown how advertisers use persuasive language and imagery to con us. They use this knowledge to question advertisers notions to persuade us one way or another. Students create a new jingle for an advertisement for...
Curated OER
More Problems in Context: Linear Models
Six application problems help students to master their knowledge of linear models. Each problem is cited with the original publication source. These questions could be a good class activity, homework assignment, or incorporated into a quiz.
Curated OER
On the Cutting Edge
Introduce the background of design and designers and their role in communicating their thoughts to others. In groups, you can assign participation in a writing cluster on various designers and write paragraphs to submit to magazines. To...
American Psychological Association
Psychology Goes to Madison Avenue
As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...
Institute for Humane Education
Where Are the People like Me?
Are some characteristics more desired than others?Scholars examine attributes of characters in books, models in catalogs, and articles in magazines. Discussion leads to identifying characteristics they see more often as well as...
Curated OER
SOAPS Primary Source "Think" Sheet
Planning on using primary source materials? Introduce your class members to SOAPS, a worksheet that models how to analyze and reflect on primary source materials. Readers name the document, identify the subject (S), the occasion (O),...
101 Questions
Bottomless Mug
How much coffee can you actually drink? An intriguing lesson has learners consider an advertisement for a bottomless mug of coffee. While considering the price of the mug, they analyze different scenarios to determine the cost-saving...
Curated OER
Extending the Analysis of Aggregate Supply
Use as a supplimental material or to compliment a full unit on Aggregate Supply. This presentation was originally intended to accompany the McGraw-Hill/Irwin, 2002 Economics text, but could be used with any similar lesson.
Curated OER
Spiral Symmetry
Taking the notion of symmetry to the next level, this looks at combining rotation and translation symmetry to build spiral symmetry in three dimensions. Using the Zome modeling system and an instructor’s guidance, geometers try to build...
Google
Better Searches. Better Results.
Show your researchers how to get better results when using a search engine to find information with a template that models 10 search strategies. The suggestions explain what to type, what the search engines does, and what results users...
TryEngineering
Search Engines
Introduce search engines with an activity that models how search engines work and the different algorithms they employ. Working in groups, class members then build search queries to demonstrate the knowledge learned.
Newseum
Photo Ethics: Diversity
With the advent of photo manipulation software, it is possible to digitally edit a photograph in a way that is virtually undetectable. The question asked of young journalists in this lesson is whether such manipulation is ethical. Groups...
Curated OER
Angle Measurement and the AD-1 Aircraft
Students represent and solve problems using geometric models and apply geometric properties and relationships. They also practice constructing and measuring angles. By constructing, drawing, visualizing, and comparing geometric figures...