Curated OER
Don't Type To Strangers
Students create Web advertisements to protect young people from online predators. For homework, they write letters pitching their ads and analyzing their effect. They discuss their own use of the Internet and how to protect young people.
Curated OER
Order in the School
Students consider goods and services that might be at the base of successful Web-based delivery services geared to students their age while they are in school. They act as entrepreneurs to develop plans for such services and create...
Curated OER
When Are We Ever Going To Use This?
Middle schoolers explore the relationships between fractions, decimals, and percents in a real-world context. They examine examples of percents from magazines and newspapers, and create posters that depict the use of percents in articles...
Curated OER
For Sale - Ageless Water
Learners discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.
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Newspaper Reporting and Writing
Middle schoolers will examine advertisements, explore ways to inform, locate pictures of Hemingway, read sports articles, and follow directions to create a finished project - a newspaper. their newspapers are multifaceted with not only...
Curated OER
In and Out Function Problems
Third graders solve In and Out function problems. They analyze a chart and discuss the steps to solving the functions, and discuss the patterns and complete the charts. Students then create a book of repeating patterns using magazines,...
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Current Contexts
Students examine how they are affected by world affairs. After reading an article, they examine Otto Frank's attempts to immigrate to America. Using the New York Times, they identify examples of news, advertisements and photographs...
Curated OER
Jambalaya's Restaurant
Students use a menu and recipes to work on adding, subtracting, and percentages. They are given they weekly circulators, advertisements, or actual products and students practice figuring out sales tax. Students figure slaes tax and tip...
Curated OER
Amnesty:More Than A Word
Young scholars examine two advertisements, both of which claimed a 2007 immigration reform bill would provide "amnesty" to illegal immigrants. They research a bill and check the accuracy of advertising claims. Afterward, they write their...
Curated OER
Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco lesson, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create adbusters...
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Ratios, Proportions and Percents
Fifth graders complete 3 activities centered around percents. In this ratios, proportions and percents instructional activity, 5th graders create designs on grid paper that illustrate a variety of percents, solve percent problems...
Curated OER
Test Your Speaking and Listening Skills: Information Gap 1: Looking for a Job
In this ESL looking for a job worksheet, students work in pairs to ask questions that will elicit information that is missing from their page. Each page contains ten gaps in job advertisments from a local paper.
Curated OER
Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
Curated OER
TV ATTACK ADS AND THE VOTER
Students read about the history of negative political advertisements in U.S. elections. In this politics lesson, students view several ads for opposing candidates and analyze and discuss the content. Students write scripts for candidates...
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TV Talks, We Listen?
Young scholars recognize and analyze the link between advertisements and commercial programs as well as their influence on the audience. In this television and advertisement analysis instructional activity, students watch television to...
Curated OER
RESPECT -- A Basic Skill
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson, they discuss whether or not they would...
C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Curated OER
Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
Curated OER
Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media lesson plan, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students...
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Targets
Learners evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
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