Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson plan, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Advertisement Storyboard
Middle schoolers create a storyboard for an advertisement. In this advertisement lesson, students view different advertisement techniques and how to storyboard before they create an advertisement storyboard for a product.
Curated OER
Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
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Souper Art
Turn your young artists into great marketing specialists with this fun lesson plan! They will turn ordinary soup cans into exciting choices for dinner by recreating the can label. This is a fantastic project to connect art, advertising,...
Curated OER
Sense, Sensibility and Sentences: Examining and Writing Memorable Lines
Involve your readers in finding works of literary genius. Have each individual write down compelling sentences that they read or hear, whether in a newspaper, advertisement, book, movie, song, or any other place! Once each person has a...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Media Smarts
Who's on First? Alcohol Advertising and Sports
Middle schoolers examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Media Smarts
Kids, Alcohol and Advertising - Messages about Drinking
Young scholars examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Learners explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Curated OER
34x25x36: Advertising and Body Image
Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...
Curated OER
Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
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Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
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Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
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Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or present their original...
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Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
Curated OER
Advertising Gimmicks - Critical Thinking Required
Students identify reasons why advertising works, evaluate reasons for its success, and write commercials.
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