Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
ReadWriteThink
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
Media Smarts
Television Broadcast Ratings
Explore the relationships between programming, advertising, and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features...
Curated OER
34x25x36: Advertising and Body Image
Point of View’s short film, “34x25x36” launches a study of how images presented by mannequins and advertisements influence body image. Class members read and discuss the fact sheet "Media's Effect on Girls: Body Image and Gender...
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
Curated OER
Editorial Writing: What's On Your Mind
Students write an editorial column for a newspaper. For this journalism instructional activity, students discuss and analyze editorials in print and broadcast media. Students will compare the differences in these two formats of editorial...
Curated OER
Stop the Bus: Confronting Our Assumptions About Muslims in America
Students explore Virginia Interfaith Center's A More Perfect Union "Misunderstanding" Ad Campaign, view two episodes of PBS America at a Crossroads series, examine historical context of colonialism and geo-political tensions in Middle...
Curated OER
Sly Book Channel
Create a commercial for a favorite book and broadcast this pitch on the Sly Book Channel! Learners practice retelling, summarizing, comparing/contrasting, and evaluation skills as they prepare their scripts. The approved scripts are then...
Curated OER
Describing Trends
In this describing trends worksheet, students read information about broadcast TV plus cable and satellite TV, observe an annual use of the media graph and describe the trends. Students also read a text about advertising, interpret a...
Curated OER
Recognizing Types of Propaganda in Advertising
Students recognize the various types of propaganda so that they be better able to recognize propaganda in its various forms.
Curated OER
Imus Struggling to Retain Sway as a Franchise
Students will perform research and reflect upon a newspaper article. The activity will help them to refine reading and cognitive skills of forming a personal opinion. The learners will ultimately learn and grow into a greater...
Curated OER
Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Young scholars analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
Curated OER
Cause and Effect
Students examine the role of the Prince's Trust. In this British charities lesson, students research selected websites to determine the type of charity work that is performed by the Prince's Trust. Students also research the work of...
Curated OER
Communication In U.S. Society; Radio In America
Students see how radio began the modern consumer society, shaped societal views on peoples and cultures and changed family home life forever. Radio shrank the world by bringing far-away places, events, and individuals into peoples living...
Curated OER
Art Curators
Students use the Internet to select various works of art around a theme. They create a PowerPoint exhibit of these works and create the written documentation to accompany their presentation. They critique the class exhibits.