Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
MENSA Education & Research Foundation
Media Literacy
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.
Nemours KidsHealth
Media Literacy and Health: What’s the Truth?
In this personal health media literacy worksheet, students use the eight questions on this sheet to evaluate a health news report on television. Students write paragraphs the determine whether the reports are valid sources of information.
Curated OER
Cartoons for the Classroom: Media Industry and the Internet
Kids take a good look at what the Internet has done to "old media" industries, such as newspapers, magazines, and books. They analyze the editorial comments made in a political cartoon and answer three critical thinking questions related...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Crabtree Publishing
Why Does Media Literacy Matter?
Criticism of news and entertainment journalism is at an all-time high. Help 21st-century learners develop the media literacy skills they need to become critical consumers with a three-lesson guide the looks at persuasive techniques used...
Media Smarts
Gender Messages in Alcohol Advertising
Make your learners critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
American Press Institute
High Five: Media Literacy and Newspapers
Teach the five different types of media with the first of three in a media literacy unit. Learners create and propose a final newspaper project, which must address information covered throughout the unit.
PBS
The Media and the War: The Penny Press, Walt Whitman and the War
The Mexican-American war marked a significant moment in United States history, as well as in the history of American media. The mid-nineteenth century saw the introduction of the Penny Press, which provided many American citizens with...
Curated OER
Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
Curated OER
Media Timeline
Students study websites about the media and disabilities and identify places on a timeline where the media has influenced society with disabilities. In this disabilities lesson plan, students make a large timeline out of craft paper as a...
Curated OER
Animals in the Media
Sure to activate young minds, this resource asks learners to consider how media influences their personal points of view. Pupils examine how animals are portrayed in the media to understand why they feel the way they do about those...
Curated OER
Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Media Smarts
Sex in Advertising
Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...
Curated OER
Using Print Media in the LCTL Classroom
Explore newspapers as a form of print media. They examine headlines from newspapers and infer meanings of the headlines. They skim articles for information and exchange articles between groups. They complete charts while skimming the...
Scholastic
Analyzing Media Messages
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs and/or...
EngageNY
Setting a Purpose for Research: Introduction to Media Literacy
What does that picture say? Young historians take a close look at a British advertisement from 1890 to determine the role of gender in advertising. They discuss the implications about women portrayed in the images. Pupils then further...
Media Education Lab
The Ethics of Propaganda
What are the short and long-term consequences for consumers and producers of modern media propaganda? Class members ponder this essential question as their unit study of ethics of propaganda concludes. After examining two case studies,...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson plan, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Analyzing Media Literacy
Fifth graders define propaganda, evaluate World War II propaganda posters to analyze media literacy, complete War Poster Analysis worksheet, and create and share their own propaganda posters containing subject matter pertaining to war in...