Curated OER
Magazine Ads and You, the Teenager
Learners become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
PE Central
Fitness Advertisements
Exercise is good for your heart, your bones, your lungs, and your mood! Middle schoolers read more about the effects of regular exercise before creating their own posters that advertise the benefits of physical fitness.
Curated OER
Lesson Plan for Puns
Students examine what puns are and how they are useful in poetry. They examine how they are used in advertising slogans, Valentines, and everyday language. They create posters depicting their favorite pun.
Curated OER
Fill in Your Future
Students discuss the Census 2000 slogan, "This is Your Future. Don't Leave It Blank." They design billboards for the slogan. They discover the role of the census in community planning and congressional representation.
Curated OER
Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second instructional activity in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign,...
Curated OER
Advertisements
Student teams role-play advertising agencies competing for a contract. Winning team completes all tasks, spending the least money. Tasks include naming agency, creating a slogan, inventing a product and advertisement.
Curated OER
Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
Curated OER
Sing It To Me
Learners raise public awareness of a specified organization. They discuss their favorite jingles slogans or sayings associated with a company. In groups, students create and perform an advertisement for the entire class. Learners...
Curated OER
Celebrate the Arts
Young scholars explore the responsibilities of people working in advertising. They create a campaign to support the arts including advertisements in several different media. Length of unit depends on number of projects completed.
Curated OER
Made for the Movies
Students create a movie flyer to advertise the novel that the class has just finished reading in small groups. They search the Internet, format their flyer, select a slogan for their film, write a brief plot summary, without giving away...
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson plan that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide...
Curated OER
The Last Resort
Students rescue the Desert Mountain resort by designing a travel brochure that bring in the tourists.
Curated OER
Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
Curated OER
An Introduction to Of Mice and Men
By collaborating on producing a product ad and slogan, learning partners demonstrate their understanding of the difference between connotative and denotative language. This week-long activity is designed to be used as an introduction to...
Curated OER
Designing A Dream Store
Students plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.
Curated OER
Psychology: Smart Shopping
Students collect samples of ads they like and dislike. They recognize facts from unsupported claims. They discuss ways to prevent impulse buying.
Curated OER
US Geography: The Midwest
Learners investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They make...
Curated OER
Nature and You
Students recognize the story of creation in the Bible and begin to discuss endangered animals. In this creation lesson, students focus on a specific species that is endangered and complete a worksheet on how to save them. Students make...
Curated OER
Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
Curated OER
To Arms!: Recruitment of Civil War Officers
Students read and compare two Civil War recruitment advertisements from different years in the war. They decide how people's feelings about the war may have changed over the years by examining the tone of the advertisements.
Curated OER
Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
Curated OER
Kumara From the Farmer's Field
Students discuss the essay, Kumara From the Farmer's Field and examine strategies for organizing facts for future reference. For this reading comprehension lesson, students pretend they are advertising executives who must create a...
Curated OER
"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...