Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
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Worksheet 7: Print Advertising
Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...
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Talking about Advertising
Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...
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Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Group Advertising Project Using iMovie
Young scholars, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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Ad Targeting and Techniques
Students explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
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"L" Stands for Elevated
Young scholars play a trivia game to learn more about the Chicago public transportation system. For this transportation lesson plan, students also create an "L" car, and write advertising slogans for Chicago's elevated trains.
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U.S. Geography: The Midwest
Students research agricultural products of the Midwest. For this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
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Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education instructional activity, students select magazine or newspaper advertisements that use symbols, pictures, and...
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Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
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I Don't Pay Attention to Advertisements
Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...
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Fill in Your Future
Students discuss the Census 2000 slogan, "This is Your Future. Don't Leave It Blank." They design billboards for the slogan. They discover the role of the census in community planning and congressional representation.
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Advertisements
Students create their own business and product, and must also create a 30 second advertisement to promote their product.
Mountain Secondary Library
World War I Poster Project
These three worksheets will help get your World War I propaganda poster project well on its way! It offers sample images of various types of propaganda topics, such as buying victory bonds or joining military forces. It then provides a...
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Designing A Dream Store
Students plan, create, and advertise their own original store. They identify various types of stores, develop a business plan for a unique store, plan an advertising campaign, and present their campaign to the class.
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Psychology: Smart Shopping
Students collect samples of ads they like and dislike. They recognize facts from unsupported claims. They discuss ways to prevent impulse buying.
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US Geography: The Midwest
Learners investigate the geography and agricultural products of the Midwestern United States. In this US geography lesson, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the country. They make...
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
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To Arms!: Recruitment of Civil War Officers
Students read and compare two Civil War recruitment advertisements from different years in the war. They decide how people's feelings about the war may have changed over the years by examining the tone of the advertisements.
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The Home Front - "Use It Up, Wear It Out, Make It Do Or Do Without!"
Students examine documents that explore U.S. government advertisements from the WWII era that encouraged people to grow victory gardens, recycle and conserve resources as part of the war effort. They discuss propaganda and design their...
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Pizza Biography
A biography writing lesson plan with a tasty twist! Kids create a "visual biography" in which each pizza slice represents a paragraph, and toppings represent supporting details. They learn research techniques, note-taking skills, and how...
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Giving'Em The Business
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
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Donkeys and Elephants and Voters, Oh My!
Students celebrate party politics. In this American politics lesson, students discover what the 2 main political parties in the country are and discuss their functions. Students then participate in a classroom simulation that requires...
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RESPECT -- A Basic Skill
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson, they discuss whether or not they would...