Descriptive writing is rich in sensory appeals and paints pictures in the minds of readers. Show young writers how to use an on-line thesaurus and a cliché website to create fresh, descriptive writing. The presentation ends with an...

The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...

Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...

Powerful orators make their messages compelling with a combination of factors. Learn how to be an inspirational speaker with a reading assessment activity that presents a list of persuasive speaking techniques, as well as two...

Propagandists have many tools at their disposal to influence thinking and behavior. Among the most powerful are the visual tools, posters designed to grab the attention and stir the emotions of viewers. Check out this collection of...

In this writing worksheet, students learn that authors create books aimed at a particular audience of a certain age and interest. Learners read the names of 10 kinds of books and write the name of someone they think would enjoy it, and why.

Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...

Pupils investigate advertising. In this advertising instructional activity, students read the book Good Lemonade by Frank Asch and identify the advertising practices from the story. Pupils create ads for snacks using advertising techniques.

Review more than nine verbal and written fallacies in arguments. Many definitions and examples are given to encourage your scholars to avoid fallacies such as ad hominem and red herring. By doing this, they will have stronger speeches...

Students are introduced to factors involved in making an appeal in a court case. Students examine the appeals in two court cases and present arguments for both sides. Students discuss the class decision and compare it to the actual...

Have your class examine the issues surrounding same-sex marriage, civil rights, and proposition 8. They read a New York Times article entitled "Proposition 8 Struck Down" and then answer 10 who, what, when, where, and why questions....

Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from...

Do young people have a role in social movements? Should they? The involvement of young people in the Dakota Access Pipeline is the focus of a resource that asks class members to examine letters written by native youths who oppose the...

While the themes of Julius Caesar may appeal to most readers, the act of reading the play can be a challenge. A unit plan related to the popular play by Shakespeare provides lesson plans and activities designed for differentiated...

Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...

Scholars, high schoolers, class members! With the help of this lesson plan, you too can identify the three persuasive appeals (ethos, pathos, and logos) the characters in William Shakespeare's tragedy Julius Caesar used to...

Youngsters find these common tropical fish in this word search. Each of the fish has a colorful representation on the worksheet. There is also an answer key at the bottom of the worksheet. The colors make this an appealing exercise for...

Jackson Pollock's art appeals to young children. It's whimsical, fun, and accessible to them. Here is an art lesson which invites young artists to paint like Jackson Pollock. After viewing many of his works, they spread a large piece of...

Reading comprehension and note-taking skills are practiced as young ecologists embark on this journey. Explorers visit a website where they will read about three ecosystems that are in danger. They use interactive programs to build a...

Students read fiction or nonfiction books that stretch their reading levels. They reflect on the books they read with classmates and select a dynamic scene, colorful setting, or appealing characters to illustrate in a visual book report....

Students participate in a book club in which they share the setting, characters and plot of the book they read. Individually, they make a list of the most important or appealing features of the book on construction paper to try to...

Here is a comprehensive task for your middle school mathematicians regarding the multiplication and division of integers. Word problems and practical problems abound, while occasional graphics make the page more visually appealing. A...

Appeal to your fashion-conscious K-1s. They practice skip counting by 2s with pictured pairs of classic Converse high-tops. Six sets on the page (Each has between 2 and 10 pairs.) with which to count "how many?" Modify for younger...

Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...