The multi-lesson, 47-page packet contains everything you need to ensure kids can recognize the clues provided to identify the type of text, the intended audience, and the author's purpose in writing the passage.

Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a activity focused on identifying dystopian...

The house lights dim, the curtain parts, lights slowly come up, revealing the stage. Before the actors appear, before a word is spoken, the audience is drawn in by the lighting, by the colors, by lines of the set, by the props, and...

A handout on speeches, part of a series on specific writing assignments, helps individuals develop their speech-writing skills. The resource starts with a discussion on audience and purpose and ends with tips to engage the audience.

A speaker, a message, an audience. After analyzing these elements in Queen Elizabeth's speech to the troops at Tilbury, groups analyze how other speakers use an awareness of events, and their audience to craft their arguments....

Elementary schoolers develop an awareness of the literary form known as the fable. They explore how authors write fables to pass along moral lessons. After reading and discussing many famous fables embedded in the plan, learners attempt...

Fourth graders analyze posters that communicate an "active living" message, otherwise known as a public service announcement. Children identify techniques that are used in creating media texts including topic, purpose, and...

Planning on using primary source materials? Introduce your class members to SOAPS, a worksheet that models how to analyze and reflect on primary source materials. Readers name the document, identify the subject (S), the...

A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...

High schoolers explore Jananese history through the use of the woodblock print called "ukiyo-e" prints. The audience attracted to the prints, their interests and tastes as well as how the prints reflected the life of the merchant class...

Work on author's purpose with this lesson, which focuses on sequence of events and audience as well.  Middle and high schoolers describe the 50 State Quarters Program for background information. After discussing the images on the...

Explore Washington Irving's "The Legend of Sleepy Hollow" in this literature analysis lesson. Middle schoolers read and summarize the plot of the story. They then adapt passages for a contemporary audience and analyze the...

This PowerPoint highlights the steps one should follow to craft an organized essay. It addresses the purpose, audience, and format, and briefly touches on prewriting and organizing. This presentation is designed to review the very basic...

In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...

Fourth and fifth graders define the term media literacy, then come up with examples that they share with the class. The types of media studied are auditory, visual, and written. Learners get together in pairs and perform a media...

A delightful lesson on poetry is here for you and your middle schoolers. Learners are instructed to write a Halloween poem. They get to choose the age range for the audience of the poem. So, it may be scary (for older kids), or humorous...

How does an author entertain his or her audience? Read a short fairy tale and find the most evocative passages to discover more about author's purpose in narrative writing.

Pupils investigate the differences between various forms of media (print, radio, TV, Internet). They determine the target audience for each and compare exposure around the world. They write a short story and share it with the class.

Students write a blurb for different audiences. Students encounter different forms and functions of the use of blurbs. Students write an original blurb to share with the class.

For this drought worksheet, students are given directions on how to give a presentation of facts, maps, videos, and more. Students inform the audience with 4 of the facts asked.

Learners discover relationships between advertisement and persuasive techniques.  In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...

Students examine the media product and decide who the intended audience is. they invent a new audience profile and discuss ways the media image might be changed to suit this new audience. They may consider the language, images, sourcs or...

Students examine levels of language difficulty for different audiences. They explore how to simplify texts to suit a younger audience. Students use a thesaurus to find synonyms. Students select a news article to rewrite. They create...

Students examine the process of writing a resume. They identify examples of casual and formal language, read an article on writing resumes, discuss key questions, write a resume, and discuss and edit another student's resume.