Have your class explore alcohol awareness public service announcements. Provided are a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...

Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...

Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...

Spread the word! Passionate pupils engage in creating multimedia awareness messages during a digital citizenship lesson plan. Using an example of a community social issue message for ideas, individuals then take the reins and begin to...

What can we do to make our school community more aware of cyberbullying? From The Social Media Toolbox, lesson 10 of 16 takes on the tough topic of bullying. Learners research cyberbullying through online research, then create an...

The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...

Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...

Popular culture can pack a powerful punch when it comes to creating awareness around an issue! Teams collaborate to create a pop-culture-themed message during a digital citizenship instructional activity. Part of a vast library of...

Spark an animated debate in your class! Young adults consider some of the fads or trends that are prevalent at their school, as well as their own level of participation in them. Just how much of a role does popular culture play in their...

Students explain what biodegradable materials are and list examples of them. They design, with online partners' feedback and input, a product made of biodegradable materials and develop a marketing campaign to best sell their product.

After brainstorming a list of contemporary local, regional, and national civil rights issues, pairs of scholars select one of these issues and design an information campaign to spread awareness of the issue.

Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....

Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Why do some people achieve their goals and persevere despite the setbacks they face? This question is the focus of this life skills lesson, which includes worksheets, discussion, and collaborative activities on developing a growth mindset.

Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...

After comparing and contrasting non-violent and violent social movements, your young historians will take a closer look at the work and influence of John Lewis on the civil rights movement. They will then choose a current social...

To underscore the importance of being informed consumers, kids check out youth consumer magazines and websites and then create their own. Although no detailed plans are included in the resource, it is packed with ideas and suggestions.

Students recognize that pandas are endangered. In this panda lesson plan, students research and create a pamphlet about pandas.  Students create a 30 second advertisement. Students participate in problem solving for solutions to the...

In this English learning exercise, students complete a variety of exercises involving news generated about the soft drink Coke. Students read an article, work on 6 warm-ups and answer 8 statements as true or false. Students match up 10...

Students create Web advertisements to protect young people from online predators. For homework, they write letters pitching their ads and analyzing their effect. They discuss their own use of the Internet and how to protect young people.

Students research world health and global diseases and create a comic and activity book to raise awareness of global health issues, malaria in particular. In addition, students started a fund raising campaign to raise money for mosquito...

This lesson plan addresses consumer demand and advertising. Indicated for grades 3 through 5.